Khaled El-Shamandi Ahmed
Areas of Interest:
- New Technology in Marketing (Augmented Reality and Artificial Intelligence)
- Customer to Customer Marketing
- C2C Digital and Social Media Marketing (for example, Influencer Marketing, Product Placement, Online Sentiment, Emojis and Photos)
- Sharing Economy and Gig Economy Performance Measurement
Having finished my master in business management after several years working in the industry, I was awarded a full-time PhD scholarship within the Marketing & Reputation department at Henley Business School. My research focuses on achieving a competitive advantage by optimising customer experience (CX) throughout the use of augmented reality (AR) technology, and in the meantime, investigating the attitudinal and behavioural outcomes of customers from the perceived experience.
On one hand, I'm focusing on the multidimensional components of CX - cognitive, emotional, sensorial and behavioural. On the other hand, my focus on AR is through its media characteristics as an interactive technology - interactivity, hyper-textuality, modality, virtuality, connectivity, location-specificity and mobility.
Qualifications & Publications
MSc Business and Management, Aston University, UK, 2017
CIM Professional Diploma in Marketing, 2009
BA Mass Communications, major in Advertising & Public Relations, Cairo University, Egypt, 2005