Matteo Borghi

PHD Student

Matteo Borghi

Matteo Borghi

Academic Area(s): Leadership, Organisations & Behaviour
Supervisor(s): Professor Marcello Mariani
Research Topic(s): Digital Transformation in the Services Sector: The role and impact of Digital Business Models and e-Reputation for SMEs in Hospitality and Tourism
m.borghi@pgr.reading.ac.uk

Areas of Interest

Entrepreneurship, Digital Transformation, Digital Business Models, e-Reputation, SMEs in Hospitality and Tourism, Data Mining, Big Data

Qualifications

MSc in Business Informatics - Department of Informatics, University of Pisa, Italy, October 2017

Erasmus Traineeship student at Bournemouth University, Bournemouth, United Kingdom, March 2017 - September 2017

Research Assistant at Centre for Advanced Studies in Tourism of Rimini, University of Bologna, Italy, 2015

BSc in Information Science for Management - School of Science, University of Bologna, Italy, December 2014

Publications and Contributions

Publications:

Mariani, M,m and Borghi, M. (2018). Effectsof the Booking.com rating system: Brining hotel class into the picture. Tourism Management, 66, pp47-52.


Contributions:

Acknowledgement in Mariani, M., Di Felice, M. and Mura, M. (2016). Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organisations. Tourism Management, 54, pp321-343.

Conferences

Web Marketing Festival as collaborator for the pitch: "Big Data and tourism promotion" - June 2015