|Academic Area(s): Leadership, Organisations & Behaviour|
|Supervisor(s): Professor Marcello Mariani|
|Research Topic(s): Digital Transformation in the Services Sector: The role and impact of Digital Business Models and e-Reputation for SMEs in Hospitality and Tourism|
Areas of Interest
Entrepreneurship, Digital Transformation, Digital Business Models, e-Reputation, SMEs in Hospitality and Tourism, Data Mining, Big Data
MSc in Business Informatics - Department of Informatics, University of Pisa, Italy, October 2017
Erasmus Traineeship student at Bournemouth University, Bournemouth, United Kingdom, March 2017 - September 2017
Research Assistant at Centre for Advanced Studies in Tourism of Rimini, University of Bologna, Italy, 2015
BSc in Information Science for Management - School of Science, University of Bologna, Italy, December 2014
Conferences and Publications
Web Marketing Festival as collaborator for the pitch: "Big Data and tourism promotion" - June 2015
Mariani, M,m and Borghi, M. (2018). Effectsof the Booking.com rating system: Brining hotel class into the picture. Tourism Management, 66, pp47-52.
Acknowledgement in Mariani, M., Di Felice, M. and Mura, M. (2016). Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organisations. Tourism Management, 54, pp321-343.