Mike Molesworth is an Associate Professor of Marketing in the Marketing and Reputation group. He joined Henley Business School in 2018 following four years as a Principal Teaching Fellow at the University of Southampton. He has over 22 years experience of lecturing in marketing communications, and consumer culture, following experience in financial services and the motor trade. He first taught digital marketing in 1998.
He was previously a Teaching Fellow in the Centre of Excellence for Media Practice at Bournemouth Media School, where amongst other things, he was involved with innovations in online course delivery for practitioners. Whilst at Bournemouth he also helped set up the Creative Enterprise Bureau, a unique staff/student collaborative consultancy working for clients such as ITV, Channel 4, Toyota and Samsung, and he maintains an active interest in consultancy work, especially in synthesising and translating academic research for practitioners.