Dr Mike Molesworth

Associate Professor in Marketing

Dr Mike Molesworth

Dr Mike Molesworth

Postgraduate Research Director
Marketing & Reputation
Consumer Behaviour
Greenlands Campus
+44 (0)118 3784041
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Mike Molesworth is an Associate Professor of Marketing in the Marketing and Reputation group. He joined Henley Business School in 2018 following four years as a Principal Teaching Fellow at the University of Southampton. He has over 22 years experience of lecturing in marketing communications, and consumer culture, following experience in financial services and the motor trade. He first taught digital marketing in 1998.

He was previously a Teaching Fellow in the Centre of Excellence for Media Practice at Bournemouth Media School, where amongst other things, he was involved with innovations in online course delivery for practitioners. Whilst at Bournemouth he also helped set up the Creative Enterprise Bureau, a unique staff/student collaborative consultancy working for clients such as ITV, Channel 4, Toyota and Samsung, and he maintains an active interest in consultancy work, especially in synthesising and translating academic research for practitioners.


His research interests include all areas of consumer culture, but especially emerging consumer practices related to technology, and to ethical consumption. He is also interested in the relationship between marketing practices and corporate responsibilities. He welcomes new PhD applications in any of these areas.


He has published widely including in Marketing Theory, Consumption, Markets and Culture, the Journal of Consumer Culture, the Journal of Consumer Behaviour, the Journal of Marketing Management, and Internet Research. He has won several best paper and editors’ choice awards in journals and at conferences, including work on digital consumption with Dr Janice Denegri-Knott in Consumption, Markets and Culture, and with Becca Watkins at the international Consumer Culture Theory Conference, and in the Journal of Marketing Management. He has also won a 'most cited' award in Teaching in Higher Education, for his work on the marketisation of higher education.