Muna M. Alhammad

PHD Student

Muna M. Alhammad

Muna M. Alhammad

Academic Area(s): Business Informatics, Systems & Accounting
Supervisor(s): Dr Stephen Gulliver
+44(0)118 378 4409


PhD student

Areas of Interest

The researcher has common interest in the area of persuasive informatics, consumer behaviour, culture, and technology adoption. Specifically, she has particular interest on the applications of persuasive technology in the context of e-commerce with consideration of culture differences.


ALHAMMAD, M.M., GULLIVER, S. R. (2014). Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness.Journal of electronic commerce in Organisation(JECO). 12(2) 2014.

ALHAMMAD, M.M., GULLIVER, S. R. (2014). Consideration of Persuasive Technology on Users Acceptance of E-Commerce: Exploring Perceived Persuasiveness.Journal of Computer and Communication (JCC). ISSN 1548-7709.

ALHAMMAD, M.M., GULLIVER, S. R. (2014). Online Persuasion for E-Commerce Websites: a Persuasive Systems Design Evaluation. The 28th British HCI Conference. Southport, UK.

Wannatawee, P., M. AlHammad, et al. (2014). Technology Acceptance and Care Self-management: Consideration in context of Chronic Care Management. Handbook of Research on Patient Safety and Quality Care through Health Informatics. I. E. URL:

ALHAMMAD, M.M., GULLIVER, S. R., WIAFE, I. & NAKATA, K. (2013). Culture, Cognition and E-Commerce Behaviour. The 14th International Conference on Informatics and Semiotics in Organizations (ICISO).

ALHAMMAD, M.M., GULLIVER, S. R. (2013). Context Relevant Persuasive Interaction and Design: Consideration of Human Factors Influencing B2C Persuasive Interaction. The 35th International Conference on Information Technology Interface (ITI).

ALHAMMAD, M.M., GULLIVER, S. R. (2013). Persuasive Technology and Users Acceptance of E-Commerce: Exploring Perceived Persuasiveness. the 2013 International Conference on Logistics, Informatics and Services Sciences (LISS'2013).

WIAFE, I., ALHAMMAD, M. M., NAKATA, K. & GULLIVER, S. R. 2012. Analyzing the Persuasion Context of the Persuasive Systems Design Model with the 3D-RAB Model. The 7th International Conference on Persuasive Technology. Linköping, SWEDEN Springer.


BSc. degree in Information Systems from Imam Muhammad Ibn Saud Islamic University
MSc. degree in Applied Informatics from Informatics Research Centre, Henley Business School (2011)
Currently, doing PhD in Informatics.