Professor Ian Cooper

Visiting Professor

Professor Ian Cooper

Professor Ian Cooper

Marketing and Reputation
I.C.Cooper@henley.ac.uk
07885 280371

Biography

Ian is a Visiting Professor at Henley Business School. He is the author of 16 books published in 13 languages and 56 countries. His most recent book … ‘The Financial Times Guide To Business Development: How To Win Profitable Customers And Clients’, was shortlisted for a recent best business book of the year award. He also writes and edits ‘The Financial Times Guide To Business Development Blog’.

He has a specialist interest in the ‘service’ sector generally and he has been one of the world’s leading innovators and authorities in the field of marketing and business development for law firms for almost three decades.

Additionally, Ian has also been responsible for building and successfully running several businesses of his own and for advising many major brands on their business development.

He regularly presents at business and professional conferences and seminars and is particularly known for his light, anecdotal and entertaining and very practical style.