Professor Marcello Mariani

Professor of Entrepreneurship and Management

Professor Marcello Mariani

Professor Marcello Mariani

Research Division Lead, Entrepreneurship and Organisation Studies
Edith Morley building room 267, Whiteknights campus
m.mariani@henley.ac.uk
+44 (0) 118 378 5451

Biography

Marcello Mariani is Full Professor of Entrepreneurship and Management at Henley Business School, Senior Member of the Henley Centre for Entrepreneurship (HCfE) and departmental Research Division Leader for the subject group of entrepreneurship, strategic management, innovation and business economics.

Marcello's teaching, research and knowledge exchange specialisms are in the fields of strategic management, entrepreneurship, business innovation, business economics and services marketing. His research interests lie in the areas of management, entrepreneurship, innovation and marketing, with a particular focus on inter-organisational and inter-firm relationships (especially co-opetition), digital transformation and digital platforms, the impact of ICTs on managerial decisions and policy making, big and open data for decision making, business analytics, digital business models, electronic Word-of-Mouth, robotics, performance analysis and measurement, make or buy decisions. Methodologically, he enjoys quantitative, qualitative and mix-method research designs and conducting experiments. His approach is interdisciplinary, drawing on economics, management, entrepreneurship, innovation and psychology.

He has authored more than 100 publications, some of which have appeared in leading management journals. His work has been published in many different journals including Long Range Planning, Industrial and Corporate Change, Industrial Marketing Management, Tourism Management, Annals of Tourism Research, Journal of Travel Research, International Journal of Contemporary Hospitality Management, European Accounting Review, International Journal of Hospitality Management, International Journal of Cultural Policy, Knowledge Management Research and Practice, International Studies of Management and Organisation, Journal of Destination Marketing and Management, International Journal of Learning and Intellectual Capital, International Journal of Business Environment and IEEE Access.

Marcello sits in the Editorial Boards of a number of journals including the International Journal of Contemporary Hospitality Management. Since 2011 he contributes regularly as conference chair to the International Conference on Tourism Management and Related Issues under the aegis of the European Institute for Advanced Studies in Management (EIASM) and has been involved as track chair in other major international conferences.

His research has won a number of international prizes and awards from a wide range of international academic and research institutions. These include the Academy of Management (Charles H. Levine Best Conference Paper 2011) and the European Cultural Foundation (Cultural Policy Research Award 2006).

He holds a PhD in Business Administration at the Department of Management (University of Bologna, Italy) and a Post-Doc at the School of Business of the University of Technology (Sydney, Australia). Prior to joining Henley in 2017 he has been an academic faculty member of the University of Bologna and the Bologna Business School, where he directed a number of master and executive programmes.

He has experience teaching at undergraduate, postgraduate and executive levels and has been a visiting professor at the New York University, University of Technology Sydney, Brunel University, National Research University HSE Moscow, Universitat Rovira I Virgili and the Warsaw School of Economics.

He is a faculty member of the European Institute for Advanced Studies in Management and a Senior Fellow of the Higher Education Academy.

Programme Delivery

At Henley Business School Marcello delivers modules on entrepreneurship and digital management and entrepreneurship at undergraduate, postgraduate and executive level. Current modules include:

  • Digital Entrepreneurship (MM399)
  • Social Enterprise (MM379)
  • MBA Elective in Entrepreneurship (FTENT)
  • Entrepreneurship Elective Exec MBA (MNM3ENT)
  • Entrepreneurship Elective Flexi MBA (MNM3EE)
  • Introduction to Thesis Literature Review Seminar, PhD in Management (MMD001)

Publications

Books:

Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O., (eds.), 2016, "Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability", New York: Palgrave.

Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), 2014, “Tourism Management, Marketing and Development: the Importance of Networks and ICTs”, New York: Palgrave.

Baggio R., Czakon, W., Mariani, M.M. (eds.), 2014, “Managing Tourism in a Changing World: Issues and Cases”, London: Routledge.

Mariani, M.M., 2009, “Live Classical Music Organisations in Europe: An international comparison of funding trends, governance mechanisms and organisational structures”, Amsterdam: European Cultural Foundation and Bank of Sweden Tercentenary Foundation.

Mariani, M.M., 2008, “Dietro le quinte dello spettacolo. Economia e management del teatro musicale” [Behind the scenes of the show. Economics and Management of Music Theatre], Milan: Franco Angeli.

Journal articles in English (peer-reviewed journals only):

Czakon, W., Klimas, P., Mariani, M.M., 2019, "Behavioral antecedents of coopetition: A synthesis and measurement scale", Long Range Planning, https://doi.org/10.1016/j.lrp.2019.03.001

Mariani, M.M., Visani, F., 2019, "Embedding eWOM into efficiency DEA modelling: An application to the hospitality sector", International Journal of Hospitality Management, 80, 1-12.

Mariani, M.M., Guizzardi, A., 2019, "Does designation as a UNESCO World Heritage Site influence tourist evaluation of a local destination?" Journal of Travel Research, 1-15, https://doi.org/10.1177/0047287518821737.

Mariani, M.M., Ek Styven, M., Ayeh, J., 2019, "Using Facebook for travel decision-making: An international study of antecedents", International Journal of Contemporary Hospitality Management, 31 (2), 1021-1044.

Mariani, M.M., Borghi, M., Kazakov, S., 2019, "The role of language in the online evaluation of hospitality service encounters: An empirical study", International Journal of Hospitality Management, 78, 50-58.

Mariani, M.M., Borghi, M., Gretzel, U., 2019, "Online reviews: Differences by submission device", Tourism Management, 70, 295-298.

Mariani, M.M., Di Fatta, G., Di Felice, M., 2018, "Understanding Customer Satisfaction with Services by leveraging Big Data: the Role of Services Attributes and Consumers’ Cultural Background", IEEE Access, 7, 8195 – 8208. https://doi.org/10.1109/ACCESS.2018.2887300

Mariani, M.M., Baggio, R., Fuchs, M., Höpken, W., 2018, "Business Intelligence and Big Data in Hospitality and Tourism: A Systematic Literature Review", International Journal of Contemporary Hospitality Management, 30(10), 3514-3554.

Mariani, M.M., Borghi, M., 2018, "Effects of the Booking.com rating system: Bringing hotel class into the picture", Tourism Management, 66, 47-52.

Mariani, M.M., Di Felice, M., Mura, M., 2018, "The determinants of Facebook social engagement for national tourism organizations' Facebook pages: A quantitative approach", Journal of Destination Marketing and Management, 8, 312-325.

Guizzardi, A., Mariani, M.M., Prayag, G., 2017, "Environmental Impacts and Certification: Evidence from the Milan World Expo 2015", International Journal of Contemporary Hospitality Management, 29(3), 1052-1071.

Mariani, M.M., Giorgio, L., 2017, "The 'Pink Night' festival revisited: Meta-events and the role of destination partnerships in staging event tourism", Annals of Tourism Research, 62, 89-109.

Mariani, M.M., Di Felice, M., Mura, M., 2016, "Facebook as a Destination Marketing Tool: Evidence from Italian regional Destination Management Organisations", Tourism Management, 54, 321-343.

Mariani, M.M., 2016, "Co-ordination in inter-network co-opetitition: Evidence from the tourism sector", Industrial Marketing Management, 53, 103-123.

Di Nardo, C., Mariani, M.M., Marchiori, E., Cantoni, L., 2016, "The co-creation process of the online image of an Italian World Heritage Site: the Sassi of Matera", In Information and Communication Technologies in Tourism 2016. Vienna: Springer-Verlag, pp. 127-140.

Mariani, M.M., Buhalis, D. Longhi C., Vitouladiti, O., 2014, "Managing change in tourism destinations: Key issues and current trends", Journal of Destination Marketing and Management, 2, 269-272.

Mariani, M., Kylänen, M., 2014, "The relevance of public-private partnerships in co-opetition: Empirical evidence from the tourism sector", International Journal of Business Environment, 6(1), 106-125.

Cattani, G., Ferriani, S., Mariani, M.M., Mengoli, S., 2013, "Tackling the 'Galácticos' Effect: Team Familiarity and the Performance of Star-Studded Projects", Industrial and Corporate Change, 22 (6): 1629-1662.

Mariani, M.M., 2013, "Exploring decision making processes in building Italy-based package tours: insights from Russian travel agents and tour operators", Czech Hospitality and tourism papers, 18: 3-18.

Mariani, M.M., Baggio R., 2012, "Special Issue: Managing Tourism in a Changing World: Issues and Cases", Anatolia: An International Journal of Tourism and Hospitality Research, 23(1): pp 1-3.

Kylänen, M., Mariani, M.M., 2012, "Unpacking the temporal dimension of co-opetition in tourism destinations: evidence from Finnish and Italian theme parks", Anatolia: An International Journal of Tourism and Hospitality Research, 23(1): pp 61-74.

Zan L., Mariani M.M., Bonini Baraldi S., Ferri P., Lusiani M., 2012, "Behind the scenes of public funding for performing arts in Italy: hidden phenomena beyond the rhetoric of legislation". International Journal of Cultural Policy, 18 (1): pp 76-92.

Mariani, M.M., 2011, "The Italian operatic sector after privatisation and human resources management: a critical reflection", Academy of Management 2011 Best Paper Proceedings. Recipient of the Charles H. Levine Best Conference Paper - PNP Division, Academy of Management.

Mariani, M.M., Zan, L., 2011, "The economy of music programs and organisations. A micro analysis and typology", European Accounting Review, Vol. 20, No. 1: pp 113-148.

Mariani, M.M., Mordenti, I., 2010, "Does ICT really matter? Preliminary evidence from the Premier Hotels case", Almatourism, 2: pp 48-54.

Longo, M., Mariani, M.M., Mura, M., 2009, "The effect of intellectual capital attributes on organisational performance. The case of the Bologna Opera House", Knowledge Management Research & Practice, 7, pp 365–376.

Mariani, M.M., 2008, "Induced co-opetition and emergent co-operation: an international study on the opera houses sector", Public, www.esade.edu/public, May 2008, No. 15.

Mariani, M.M., 2007, "Co-opetition as an Emergent Strategy: Empirical Evidence from an Italian Consortium of Opera Houses", International Studies of Management and Organisation, vol. 37, n. 2: pp 97-126.

Mariani, M.M., Dagnino, G.B., 2007, “Unveiling the modal capability lifecycle: the co-evolutionary foundations of the firm’s effectiveness in capturing strategic opportunities”, International Journal of Learning and Intellectual Capital, vol. 4, n. 1/2: pp 132-146.

Articles in other languages:

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2008, "Il finanziamento pubblico allo spettacolo dal vivo: una ricerca empirica", Aedon, n.2: pp 1-26.

Mariani, M.M., 2008, "Il Teatro Comunale di Bologna: risorse umane e rigidità strutturali", Economia della Cultura, 2: pp 243-256.

Mariani, M.M., 2005, "Il ciclo di vita di uno spettacolo: aspetti organizzativi e criticità gestionali" [The show life-cycle: organisational and managerial issues], Documenti per la Discussione n. 243, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2005, "Il Teatro Comunale di Bologna tra flessibilità delle risorse umane e rigidità strutturali" [The Teatro Comunale di Bologna between human resources flexibility and structural rigidity], Documenti per la Discussione n. 242, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Dagnino, G.B., 2005, "Multilevel learning and dynamic gap bridging: the strategic role of perception in the co-evolution of capability space and opportunity space", Documenti per la Discussione n. 241, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Dagnino, G.B., 2005, "Unveiling the modal capability lifecycle: the co-evolutionary foundations of the firm’s effectiveness in capturing strategic opportunities", Documenti per la Discussione n. 240, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2005, "Le Fondazioni Lirico-Sinfoniche italiane in un'ottica economica-aziendale: un'analisi bilancistica comparata nel periodo 1999-2002" [The Italian Fondazioni Lirico-Sinfoniche in an accounting perspective: 1999-2002], Documenti per la Discussione n. 239, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Zan, L., 2005, "Managing music organisations. Understanding the economics of aesthetic choices", Documenti per la Discussione n. 230, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2005, "Co-opetition as an emergent strategy: the case of the LLP consortium of Opera Houses", Documenti per la Discussione n. 229, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Dagnino, G.B., 2004, "Dynamic gap bridging and realised gap set development: the strategic role of the firm in the co-evolution of capability space and opportunity space", Documenti per la Discussione n. 228, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2004, "Performance indicators and Opera Houses. A preliminary reflection", Documenti per la Discussione n. 206, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Articles and book chapters in edited books in English:

Mariani, M.M., 2018, "Coopetition driven by third parties: A synthetic overview of extant research and critical reflections". In Fernandez, A.S., Chiambaretto, P., Czakon, W., Le Roy, F. (eds.), The Routledge companion to coopetition strategies. London: Routledge, 105-116.

Fini, R., Bartolini, M., Benigni, S., Ciancarini, P., Di Iorio, A., Johnson, A., Mariani, M.M., Peroni, S., Poggi, F., Rasmussen, E., Silvi, R., Sobrero, M., Toschi L., 2018, "Collaborative practices and multidisciplinary research: the dialogue between entrepreneurship, management and data science". In Bosio, G., Minola, T., Origo, F. e Tomelleri, S. (eds.), Rethinking entrepreneurial human capital: the role of innovation and collaboration. Berlin: Springer, pp. 129-152.

Mariani, M.M., 2016, "The Role of Partnerships in Staging Tourism Experiences: Evidence from a Festival". In Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds.), Tourism Management, Marketing and Development: Strategies, Performance and Sustainability. New York: Palgrave, pp 173-194.

Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O., 2016, "Introduction". In Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds.), Tourism Management, Marketing and Development: Strategies, Performance and Sustainability. New York: Palgrave, pp 1-12.

Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O., 2016, "Conclusion". In Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds.), Tourism Management, Marketing and Development: Strategies, Performance and Sustainability. New York: Palgrave, pp 277-280.

Mariani, M.M., Kylanen, M., 2014, "Co-operative and co-opetitive practices: Cases from the tourism industry". In Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), Tourism Management, Marketing and Development: the Importance of Networks and ICTs. New York: Palgrave, pp 149-178.

Mariani, M.M., Baggio, R., Buhalis, D., Longhi, 2014, "Introduction". In Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), Tourism Management, Marketing and Development: the Importance of Networks and ICTs. New York: Palgrave, pp 1-14.

Mariani, M.M., Baggio, R., Buhalis, D., Longhi, 2014, "Conclusion". In Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), Tourism Management, Marketing and Development: the Importance of Networks and ICTs. New York: Palgrave, pp 257-259.

Baggio R., Czakon, W., Mariani, M.M., 2013, "Introduction". In Mariani, M.M., Baggio R., Czakon, W. (eds.), Managing Tourism in a Changing World: Issues and Cases. London: Routledge, pp 1-10.

Mariani, M.M., Kylanen, M., 2013, "Unpacking the temporal dimension of co-opetition in tourism destinations: evidence from Finnish and Italian theme parks". In Mariani, M.M., Baggio R., Czakon, W. (eds.), Managing Tourism in a Changing World: Issues and Cases. London: Routledge, pp 61-74.

Mariani, M.M., 2013, "Cultural Heritage and Destination Management & Marketing: Issues and Cases". In Santoro S. et al., (eds.), Skills and tools to the cultural heritage and cultural tourism management. Teramo: Edizioni D'Errico, pp 75-84.

Mariani, M.M., Dagnino, G.B., 2010, "Co-opetitive value creation in entrepreneurial contexts: the case of AlmaCube". In S. Castaldo, G.B. Dagnino, F. Le Roy and, S. Yami, (eds.), Co-opetition. Winning Strategies for the 21st Century. London: Edward Elgar, pp 101-123.

Mariani, M.M., 2009, "Emergent Co-opetitive and Co-operative Strategies in Inter-organisational relationships: Empirical Evidence from Australian and Italian Operas". In G.B. Dagnino and E. Rocco (eds.), Co-opetition Strategy. Theory, Experiments and Cases. London: Routledge, pp 166-190.

Mariani, M.M., Dagnino, G.B., 2007, "Dynamic gap bridging and realised gap set development: the strategic role of the firm in the co-evolution of capability space and opportunity space". In U. Cantner and F. Malerba (eds.), Innovation, Industrial Dynamics and Structural Transformation: Schumpeterian Legacies, Berlin: Springer Berlin Heidelberg: pp 321-341.

Articles and book chapters in edited books in other languages:

Mariani, M.M., 2009, "Il ciclo di vita di uno spettacolo: aspetti organizzativi e criticità gestionali". In M. Santoro (ed.), Cultura in Italia. La cultura come capitale. Consumi, produzioni, politiche, identità. Bologna: Il Mulino, pp 167-196.

Mariani, M.M., Zan, L., 2009, "Una ripresa: la questione delle Fondazioni Lirico-Sinfoniche". In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 195-238.

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, "La relazione sull'utilizzazione del FUS". In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 29-35.

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, "I fenomeni individuati". In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 37-116.

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, "Sintesi". In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 145-149.

Commissioned research reports:

2013: Co-investigator for the research report "Turismo Italia 2020. Leadership, Lavoro, Sud" [Tourism Italy 2020. Leadership, Work, South], the very first Strategic Plan for the development of tourism in Italy, commissioned by the Italian Ministry of Tourism.

2012: Co-investigator for the research report "Analisi dei flussi turistici dalla Federazione Russa verso l'Emilia Romagna. Trend, prospettive e livello di customer satisfaction" [Analysis of inbound Russian tourism flows into the Emilia Romagna Region. Trends and Customer Satisfaction], commissioned by ISCOM GROUP for ERVET Osservatorio Regionale del Turismo – Emilia Romagna Region.

2011: Principal investigator for the research report "La promozione territoriale: analisi esplorativa comparativa di alcuni modelli europei di successo" [Destination marketing: a comparative exploratory analysis of European successful models], commissioned by BolognaCongressi.

2011: Principal investigator for the research report "Analisi del comparto congressuale accademico della Federazione Russa: caratteristiche distintive, attributi e peculiarità" [A market analysis of the academic MICE sector in the Russian Federation: distinctive features and attributes], commissioned by the Convention Bureau della Riviera di Rimini.

2010: Principal investigator for the research report "Analisi del comparto congressuale accademico statunitense: caratteristiche distintive, attributi e peculiarità" [A market analysis of the academic MICE sector in the USA: distinctive features and attributes], commissioned by the Convention Bureau della Riviera di Rimini.

2009: Principal Investigator for the research report "Live Classical Music Organisations in Europe. an international comparison of funding trends, corporate governance and organisational structures", commissioned by the European Cultural Foundation (Amsterdam) and Bank of Sweden Tercentenary Foundation (Stockholm).

2007-2008: Co-investigator for the research report "Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo" [Financial Resources for the Performing Arts and Movie making sectors. Accountability and effectiveness of the public expenditure for the performing arts and movie making sector], commissioned by the Italian Ministry of Culutre - Ministero per i Beni e le Attività Culturali (MiBAC).

Consultancy and Outreach

Marcello is involved in a number of national and international multidisciplinary projects (involving computer and data scientists as well as engineers and physicists) and has been a consultant to several leading firms and government departments in Europe