Professor Marcello Mariani

Professor in Entrepreneurship and the Creative Industries

Professor Marcello Mariani

Professor Marcello Mariani

Greenlands Campus, GB 8
m.mariani@henley.ac.uk
+44 (0) 1491 418 799

Biography

Marcello Mariani is Professor of Management and Entrepreneurship at the Henley Business School and a member of the Henley Centre for Entrepreneurship (HCfE). After earning a PhD in Business Administration at the Department of Management (University of Bologna, Italy) and a Post-Doc at the School of Business of the University of Technology (Sydney, Australia), he has been an academic faculty member of the University of Bologna and the Bologna Business School where he has directed a number of master and executive programmes.

His research interests lie in the area of management, entrepreneurship, innovation and marketing, with a particular focus on inter-organisational and inter-firm relationships (especially co-opetition), the impact of ICTs on managerial decisions and policy making, big and open data for decision making, business analytics, digital business models, performance analysis and measurement, make or buy decisions. Preferential empirical settings include the creative industries, services sector (especially tourism and hospitality, leisure and events), and the media.

He has authored more than one hundred publications, some of which have appeared in leading management journals, and has received a number of prizes and awards from a wide range of international academic and research institutions. These include the Academy of Management (Charles H. Levine Best Conference Paper 2011) and the European Cultural Foundation (Cultural Policy Research Award 2006).

Marcello is involved in a number of national and international projects and has been a consultant to several leading firms and government departments in Europe. Moreover, he has experience teaching at under-graduate, post-graduate and executive levels and has been a visiting professor at the New York University, University of Technology Sydney, Brunel University, National Research University HSE Moscow, Universitat Rovira I Virgili and the Warsaw School of Economics.

He is a faculty member of the European Institute for Advanced Studies in Management and a Senior Fellow of the Higher Education Academy.

Programme Delivery

At Henley Business School Marcello delivers modules on entrepreneurship and digital management and entrepreneurship at undergraduate, postgraduate and executive level. Current modules include:

  • Social Enterprise (MM379)
  • MBA Elective in Entrepreneurship (FTENT)
  • Digital Entrepreneurship (MM301)

Publications

Books:

Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O., (eds.), 2016, "Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability", New York: Palgrave.

Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), 2014, “Tourism Management, Marketing and Development: the Importance of Networks and ICTs”, New York: Palgrave.

Baggio R., Czakon, W., Mariani, M.M. (eds.), 2014, “Managing Tourism in a Changing World: Issues and Cases”, London: Routledge.

Mariani, M.M., 2009, “Live Classical Music Organisations in Europe: An international comparison of funding trends, governance mechanisms and organisational structures”, Amsterdam: European Cultural Foundation and Bank of Sweden Tercentenary Foundation.

Mariani, M.M., 2008, “Dietro le quinte dello spettacolo. Economia e management del teatro musicale” [Behind the scenes of the show. Economics and Management of Music Theatre], Milan: Franco Angeli.

Journal articles in English (peer-reviewed journals only):

Mariani, M.M, Guizzardi, A., Prayag, G., 2017, “Environmental Impacts and Certification: Evidence from the Milan World Expo 2015” International Journal of Contemporary Hospitality Management, forthcoming.

Mariani, M.M, Giorgio, L., 2017, “The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism”, Annals of Tourism Research, 62, 89-109.

Mariani, M.M, Di Felice, M., Mura, M., 2016, “Facebook as a Destination Marketing Tool: Evidence from Italian regional Destination Management Organisations”, Tourism Management, 54, 321-343.

Mariani, M.M., 2015, “Co-ordination in inter-network co-opetitition: Evidence from the tourism sector”, Industrial Marketing Management, http://dx.doi.org/10.1016/j.indmarman.2015.11.015

Di Nardo, C., Mariani, M.M., Marchiori, E., Cantoni, L., 2015, “The co-creation process of the online image of an Italian World Heritage Site: the Sassi of Matera”, ENTER 2016 Proceedings, Bilbao, Springer-Verlag, Wien.

Mariani, M.M, Buhalis, D. Longhi C., Vitouladiti, O., 2014, “Managing change in tourism destinations: Key issues and current trends”, Journal of Destination Marketing & Management, 2, 269-272.

Mariani, M., Kylänen, M., 2014, “The relevance of public-private partnerships in co-opetition: Empirical evidence from the tourism sector”, International Journal of Business Environment, 6(1), 106-125.

Cattani, G., Ferriani, S., Mariani, M.M., Mengoli, S., 2013, “Tackling the ‘Galácticos’ Effect: Team Familiarity and the Performance of Star-Studded Projects”, Industrial and Corporate Change, 22 (6): 1629-1662. 

Mariani, M.M., 2013, “Exploring decision making processes in building Italy-based package tours: insights from Russian travel agents and tour operators”, Czech Hospitality and tourism papers, 18: 3-18.

Mariani, M.M., Baggio R., 2012, “Special Issue: Managing Tourism in a Changing World: Issues and Cases”, Anatolia: An International Journal of Tourism and Hospitality Research, 23(1): pp 1-3. 

Kylänen, M., Mariani, M.M., 2012, “Unpacking the temporal dimension of co-opetition in tourism destinations: evidence from Finnish and Italian theme parks”, Anatolia: An International Journal of Tourism and Hospitality Research, 23(1): pp 61-74.

Zan L., Mariani M.M., Bonini Baraldi S., Ferri P., Lusiani M., 2012, “Behind the scenes of public funding for performing arts in Italy: hidden phenomena beyond the rhetoric of legislation”. International Journal of Cultural Policy, 18 (1): pp 76-92.

Mariani, M.M., 2011, “The Italian operatic sector after privatisation and human resources management: a critical reflection”, Academy of Management 2011 Best Paper Proceedings. Recipient of the Charles H. Levine Best Conference Paper - PNP Division, Academy of Management.

Mariani, M.M., Zan, L., 2011, “The economy of music programs and organisations. A micro analysis and typology”, European Accounting Review, Vol. 20, No. 1: pp 113-148.

Mariani, M.M., Mordenti, I., 2010, “Does ICT really matter? Preliminary evidence from the Premier Hotels case”, Almatourism, 2: pp 48-54.

Longo, M., Mariani, M.M., Mura, M., 2009, “The effect of intellectual capital attributes on organisational performance. The case of the Bologna Opera House”, Knowledge Management Research & Practice, 7, pp 365–376.

Mariani, M.M., 2008, “Induced co-opetition and emergent co-operation: an international study on the opera houses sector”, Public, www.esade.edu/public, May 2008, No. 15.

Mariani, M.M., 2007, “Co-opetition as an Emergent Strategy: Empirical Evidence from an Italian Consortium of Opera Houses”, International Studies of Management and Organisation, vol. 37, n. 2: pp 97-126.

Mariani, M.M., Dagnino, G.B., 2007, “Unveiling the modal capability lifecycle: the co-evolutionary foundations of the firm’s effectiveness in capturing strategic opportunities”, International Journal of Learning and Intellectual Capital, vol. 4, n. 1/2: pp 132-146.

Articles in Italian and published with university publishing houses:

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2008, “Il finanziamento pubblico allo spettacolo dal vivo: una ricerca empirica”, Aedon, n.2: pp 1-26.

Mariani, M.M., 2008, “Il Teatro Comunale di Bologna: risorse umane e rigidità strutturali”, Economia della Cultura, 2: pp 243-256.

Mariani, M.M., 2005, “Il ciclo di vita di uno spettacolo: aspetti organizzativi e criticità gestionali” [The show life-cycle: organisational and managerial issues], Documenti per la Discussione n. 243, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2005, “Il Teatro Comunale di Bologna tra flessibilità delle risorse umane e rigidità strutturali” [The Teatro Comunale di Bologna between human resources flexibility and structural rigidity], Documenti per la Discussione n. 242, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Dagnino, G.B., 2005, “Multilevel learning and dynamic gap bridging: the strategic role of perception in the co-evolution of capability space and opportunity space”, Documenti per la Discussione n. 241, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Dagnino, G.B., 2005, “Unveiling the modal capability lifecycle: the co-evolutionary foundations of the firm’s effectiveness in capturing strategic opportunities”, Documenti per la Discussione n. 240, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2005, “Le Fondazioni Lirico-Sinfoniche italiane in un’ottica economica-aziendale: un’analisi bilancistica comparata nel periodo 1999-2002” [The Italian Fondazioni Lirico-Sinfoniche in an accounting perspective: 1999-2002], Documenti per la Discussione n. 239, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Zan, L., 2005, “Managing music organisations. Understanding the economics of aesthetic choices”, Documenti per la Discussione n. 230, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2005, “Co-opetition as an emergent strategy: the case of the LLP consortium of Opera Houses”, Documenti per la Discussione n. 229, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., Dagnino, G.B., 2004, “Dynamic gap bridging and realised gap set development: the strategic role of the firm in the co-evolution of capability space and opportunity space”, Documenti per la Discussione n. 228, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Mariani, M.M., 2004, “Performance indicators and Opera Houses. A preliminary reflection”, Documenti per la Discussione n. 206, Biblioteca W.Bigiavi, Facoltà di Economia, Università di Bologna.

Articles and book chapters in edited books in English:

Mariani, M.M., Gaeta, J. 2017, “Marketing and Network Management of Cultural Routes: Evidence from the Cultural Routes of the Council of Europe”. In Mansfeld, Y., Mariotti A. (eds.), Tourism and Routing Cultural Routes: a multi-dimensional approach. Clevedon: Channel View Publications, forthcoming.

Mariani, M.M., 2016, “The Role of Partnerships in Staging Tourism Experiences: Evidence from a Festival”. In Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds.), Tourism Management, Marketing and Development: Strategies, Performance and Sustainability. New York: Palgrave, pp 173-194.

Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O., 2016, “Introduction”. In Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds.), Tourism Management, Marketing and Development: Strategies, Performance and Sustainability. New York: Palgrave, pp 1-12.

Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O., 2016, “Conclusion”. In Mariani, M.M., Czakon, W., Buhalis, D., Vitouladiti, O. (eds.), Tourism Management, Marketing and Development: Strategies, Performance and Sustainability. New York: Palgrave, pp 277-280.

Mariani, M.M., Kylanen, M., 2014, “Co-operative and co-opetitive practices: Cases from the tourism industry”. In Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), Tourism Management, Marketing and Development: the Importance of Networks and ICTs. New York: Palgrave, pp 149-178.

Mariani, M.M., Baggio, R., Buhalis, D., Longhi, 2014, “Introduction”. In Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), Tourism Management, Marketing and Development: the Importance of Networks and ICTs. New York: Palgrave, pp 1-14.

Mariani, M.M., Baggio, R., Buhalis, D., Longhi, 2014, “Conclusion”. In Mariani, M.M., Baggio, R., Buhalis, D., Longhi, C. (eds.), Tourism Management, Marketing and Development: the Importance of Networks and ICTs. New York: Palgrave, pp 257-259.

Baggio R., Czakon, W., Mariani, M.M., 2013, “Introduction”. In Mariani, M.M., Baggio R., Czakon, W. (eds.), Managing Tourism in a Changing World: Issues and Cases. London: Routledge, pp 1-10.

Mariani, M.M., Kylanen, M., 2013, “Unpacking the temporal dimension of co-opetition in tourism destinations: evidence from Finnish and Italian theme parks”. In Mariani, M.M., Baggio R., Czakon, W. (eds.), Managing Tourism in a Changing World: Issues and Cases. London: Routledge, pp 61-74.

Mariani, M.M., 2013, “Cultural Heritage and Destination Management & Marketing: Issues and Cases”. In Santoro S. et al., (eds.), Skills and tools to the cultural heritage and cultural tourism management. Teramo: Edizioni D’Errico, pp 75-84.

Mariani, M.M., Dagnino, G.B., 2010, “Co-opetitive value creation in entrepreneurial contexts: the case of AlmaCube”. In S. Castaldo, G.B. Dagnino, F. Le Roy and, S. Yami, (eds.), Co-opetition. Winning Strategies for the 21st Century. London: Edward Elgar, pp 101-123.

Mariani, M.M., 2009, “Emergent Co-opetitive and Co-operative Strategies in Inter-organisational relationships: Empirical Evidence from Australian and Italian Operas”. In G.B. Dagnino and E. Rocco (eds.), Coopetition Strategy. Theory, Experiments and Cases. London: Routledge, pp 166-190.

Mariani, M.M., Dagnino, G.B., 2007, “Dynamic gap bridging and realised gap set development: the strategic role of the firm in the co-evolution of capability space and opportunity space”. In U. Cantner and F. Malerba (eds.), Innovation, Industrial Dynamics and Structural Transformation: Schumpeterian Legacies, Berlin: Springer Berlin Heidelberg: pp 321-341.

Articles and book chapters in edited books in Italian:

Mariani, M.M., 2009, “Il ciclo di vita di uno spettacolo: aspetti organizzativi e criticità gestionali”. In M. Santoro (ed.), Cultura in Italia. La cultura come capitale. Consumi, produzioni, politiche, identità. Bologna: Il Mulino, pp 167-196.

Mariani, M.M., Zan, L., 2009, “Una ripresa: la questione delle Fondazioni Lirico-Sinfoniche”. In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 195-238.

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, “La relazione sull’utilizzazione del FUS”. In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 29-35.

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, “I fenomeni individuati”. In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 37-116.

Zan, L., Mariani, M.M., Bonini Baraldi, S., Ferri P., Lusiani M., 2009, “Sintesi”. In L. Zan, (a cura di), Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo, Bologna: Il Mulino: pp 145-149.

Commissioned research reports:

2013: Co-investigator for the research report "Turismo Italia 2020. Leadership, Lavoro, Sud" [Tourism Italy 2020. Leadership, Work, South], the very first Strategic Plan for the development of tourism in Italy, commissioned by the Italian Ministry of Tourism.

2012: Co-investigator for the research report “Analisi dei flussi turistici dalla Federazione Russa verso l’Emilia Romagna. Trend, prospettive e livello di customer satisfaction” [Analysis of inbound Russian tourism flows into the Emilia Romagna Region. Trends and Customer Satisfaction], commissioned by ISCOM GROUP for ERVET Osservatorio Regionale del Turismo – Emilia Romagna Region

2011: Principal investigator for the research report “La promozione territoriale: analisi esplorativa comparativa di alcuni modelli europei di successo” [Destination marketing: a comparative exploratory analysis of European successful models], commissioned by BolognaCongressi

2011: Principal investigator for the research report “Analisi del comparto congressuale accademico della Federazione Russa: caratteristiche distintive, attributi e peculiarità” [A market analysis of the academic MICE sector in the Russian Federation: distinctive features and attributes], commissioned by the Convention Bureau della Riviera di Rimini.

2010: Principal investigator for the research report “Analisi del comparto congressuale accademico statunitense: caratteristiche distintive, attributi e peculiarità” [A market analysis of the academic MICE sector in the USA: distinctive features and attributes], commissioned by the Convention Bureau della Riviera di Rimini.

2009: Principal Investigator for the research report “Live Classical Music Organisations in Europe. an international comparison of funding trends, corporate governance and organisational structures”, commissioned by the European Cultural Foundation (Amsterdam) and Bank of Sweden Tercentenary Foundation (Stockholm).

2007-2008: Co-investigator for the research report “Le risorse per lo spettacolo. Ricerca esplorativa su trasparenza, accountability ed efficacia della spesa pubblica nello spettacolo” [Financial Resources for the Performing Arts and Movie making sectors. Accountability and effectiveness of the public expenditure for the performing arts and movie making sector], commissioned by the Italian Ministry of Culutre - Ministero per i Beni e le Attività Culturali (MiBAC).