Simon Lancaster is one of the world’s top speechwriters. He first became a speechwriter in the late 1990s writing for members of Tony Blair’s Cabinet. He has since written speeches for the CEOs of many of the biggest companies in the world including Unilever, HSBC, Intercontinental Hotels, Rio Tinto, Nokia and Nestle. He is author of the best-selling books Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. He is an Executive Fellow of Henley Business School, a visiting lecturer at Cambridge University and appears regularly on BBC News. His ’Speak Like a Leader' TEDx talk gets a hundred thousand views a month.