
Specialisms
- Consumer Culture,
- Digital Marketing,
- Critical Marketing,
- Human Technology Relationships
Location
Sylvian Patrick Jesudoss is a lecturer in Marketing at Henley Business School. He is currently pursuing his PhD in Consumer Research and has more than 10 years of experience in Digital Marketing in various organisations prior to his PhD.
Sylvian’s research interests include all areas of consumer culture especially in the consumption of technology, human-technology relationships and artificial intelligence. He is also interested in critical marketing, technoethics, consumer practices.
Marketing Communications: Digital, Social and Integrated
The module considers a variety of marketing communications theories and practices to equip students with the knowledge and skill to develop and communicate an effective marketing communications plan....
Specialisms
- Consumer Culture
- Digital Marketing
- Critical Marketing
- Human Technology Relationships
Location
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