Management (Marketing & Reputation) PhD Opportunities

Course overview

Applications for Henley Studentships are now closed for 2019 entry.

Application for externally/self-funded students remains open until 30th June 2019.


Henley Business School holds triple-accreditation status and enjoys a reputation for high quality academic and applied research. It is part of the University of Reading, consistently rated among the UK's most research-intensive institutions.

Henley provides a unique opportunity to undertake original research in Marketing & Reputation that will make a contribution to theory and impact upon practice. As an important member of the academic community you will develop your critical thinking, intellectual capacity and creativity, and work with your academic supervisors to engage with industry and publish your ideas.

Our postgraduate research students are drawn from all over the world and benefit from a dynamic research environment, supervision from an internationally renowned faculty, a programme of personal development modules and workshops, dedicated administrative support, and outstanding facilities.

We recognise that PhD students enrich the ideas within their academic discipline and in practice; PhD students are therefore invited to play an active role in the department and are invited to research seminars, conferences and guest talks. Students are also encouraged to make external links with practitioners and academics in their field through presentation of their work at international conferences, and there is financial support for this activity.

Due to the taught elements of this programme we will only consider applications for full-time, campus-based students; for part-time or distance options, please instead consider the Henley Doctor of Business Administration (DBA) programme. For this reason we also do not currently offer an option for January entry.

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How to apply

The application process normally consists of three main steps:

  • Formal application
  • Shortlisting based on the documents you upload in your application
  • Formal interview to assess your suitability to pursue a PhD at Henley Business School

The deadline to be considered for a scholarship varies between departments.


Before we can begin to review your suitability for our programme you will first need to complete a formal application through our RISIS Application Portal; once you have submitted your application we will be able to provide you with further information on the admissions process, and can provide your details and research proposal to our faculty for consideration.

To support your application, you will be required to submit a well-developed Research Proposal – this is a document of usually 6-7 pages which should;

  • identify the motivation of your study
  • place it within relevant literature, highlighting the current gap and potential research questions
  • state your intended methodology
  • show understanding of the data (if any) necessary to accomplish your studies and show relevant sources. This aspect will also reveal the feasibility of your study
  • discuss a reasonable intended timeline to completion, reflecting on issues you may encounter during your studies as presented above

Your application will then be reviewed by our wider faculty, to assess suitability for our programme. You do not need to contact a potential supervisor before you submit your application, though it is good practise to identify a supervisor whose research interests align with that of your research proposal. You can find information on potential supervisors on the Faculty & Staff section of our website.

Please note that due to supervisor capacity entry onto our programme is extremely competitive, and eligibility is assessed against several criteria including previous education or relevant experience, and how well your research proposal aligns with the interests of the department.

Once you have submitted your application we will aim to respond with a decision within 10 working days, though this is not always possible.

Research Areas

Research Areas

Henley Business School’s research in Marketing and Reputation is driven through leading centres, including the Henley Centre for Customer Management, the John Madejski Centre for Reputation, and the Governance & Leadership group.

We welcome applications from candidates seeking to conduct full-time postgraduate research in all areas of Marketing and Reputation, and in quantitative, qualitative and mixed methodologies. The faculty has extensive experience in survey methods, experimental design, depth interviewing, case studies, content analysis and ethnography (including netnography).

The faculty are particularly interested in the following topics:

In Marketing:
  • Aspects of customer experience, especially relating to the use of new technologies;
  • Relational dynamics in markets, including aspects of service recovery, service innovation and the management of customer relationships;
  • Emerging consumer cultures, particularly non-Western contexts and practices involving new technologies;
  • Organisational culture and climate and its impact on customer satisfaction, retention and sales;
  • Marketing planning, strategy and competitive advantage especially involving new technologies.

In Reputation:

  • Corporate responsibility and wellbeing in/around organisations including individual and organisational resilience;
  • Decision-making within a stakeholder environment, particularly bias and prejudice in leadership decision making, or the unintended consequences and decision making;
  • The impact of the reputation of leaders and leadership teams on organisations;
  • Nature of and working through ethical dilemmas;
  • Governance and reputation enhancement especially leading for a sustainable and reputable organisation.

In Governance & Leadership:

We are seeking potential PhD students for the following group projects:

Further areas of interest include:

  • Board performance and value delivery, including boardroom diversity and the dynamics and functioning of boards;
  • Responsibility and accountability of the board, board sustainability and resilience, including the strengths and weaknesses of governance frameworks, governance risk and reputation;
  • Top-Team dynamics and the CEO role and contribution, including the reality of strategy generation and execution;
  • The functioning of government, especially the relationship between minister and civil servant, and between government and critical bodies such as Central Bank, Financial Authorities and Regulators;
  • Relationship of the firm to government, and relationship of the concentration of capital to policy development and execution

Faculty & Staff

Contact Us

If you have any questions, please contact Daniel Bateman by email at d.bateman@henley.ac.uk or by phone on +44 (0)7970 929880.

Important Information

Application Deadline:

Candidates applying for a Henley Studentship (see Fees & Funding): Applications for Henley Studentships are now closed for 2019 entry.

Self/externally funded candidates (those not applying for a Henley Studentship): 30th June 2019

Scholarships:

Here at Henley we have a number of scholarships awarded for our PhD research areas, Marketing and Reputation have 4 scholarships to award this year. Scholarships are awarded after review by panel, final deadline for applications is 30th April 2019

Fees 2019:

UK (Home) and EUInternational Band 1
Full time£4,327£16,475*

*Fixed for three years (i.e. international applicants who start a full-time programme based in Reading during 2019/20 will pay the same annual rate for each of the three years of their programme).

For more information on fees, please visit the Graduate School website. Overseas applicants should refer to the non-laboratory based fees listed in the tables (International Band 1 for non UK/EU students).

Course modules

The module descriptions set out on this page are correct for modules being taught in the current academic year. Optional module listings are indicative and may be subject to change

Year 1

During your first year of studies, you will be required to:

  • Attend and obtain at least 60 credits from PhD/Masters level courses in Research Methods and other relevant courses plus a no-credit bearing course (see below);
  • Attend some short courses (2-3 hours each) required for the Reading Researcher Development Programme at the Graduate School (overseeing PhD studies within the University of Reading);
  • Attend the Preparing to Teach training programme (which is necessary to be able to complete any teaching-related activities within Henley Business School);
  • Participate in monthly research seminars organised by your Department, and those of other departments relevant to your area of interest;
  • Hold regular/monthly meetings with your supervisor(s).

Required Taught Component

We have a slightly different path of taught components for students primarily using qualitative vs. quantitative research methods - Marketing & Reputation PhD students will usually (though not always) follow the Qualitative path.

If you are interested in the full module descriptions containing the overall learning outcomes and description of the courses, please click on the course codes.

Qualitative Path

Course/Module

Code

Credits

Term

Introduction to Thesis Literature Review

MMD001

20

Autumn

Advanced Qualitative Research Methods

MMD002

20

Spring

Data Analysis: Finding Patterns With Regressions

MMD010

No

Autumn

Optional, decided with supervisors - usually Pedagogy Seminars (MMD012)

TBD

20

-


Quantitative Path

Course/Module

Code

Credits

Term

Introduction to Thesis Literature Review

MMD001

20

Autumn

Advanced Quantitative Research Methods - decided with supervisors

TBD

20

-

Introduction to Qualitative Research Methods

MMD013

No

Autumn

Optional, decided with supervisors - usually Pedagogy Seminars (MMD012)

TBD

20

-


You can also view the whole range of Module Descriptions, though only modules at Masters level (7) and above will be available to PhD students.

Year 2 & 3

Confirmation of Registration

In the middle of the second year - 15 to 18 months from the start of your PhD (see differences between departments) - you will submit a substantive Confirmation Report of ~10,000 words that will be defended in front of Faculty members and/or assessed by independent examiners. This process will review and determine your Confirmation of Registration and, if successful, will upgrade your status from initial registration to the programme to that of a full PhD candidate.

The Confirmation Report will be a significant development of the initial Research Proposal you submitted for your application. It will include material you may have produced during the 1st year courses in research methods (e.g. literature review, methodologies, data description).

If you plan to do a PhD thesis combining three papers, you are expected to include a draft of the first paper in your research proposal; if you intend to use a book-like structure for your thesis, the document should include the draft of at least one of the three/four key chapters.

During the rest of your 2nd and 3rd years you will:

  • Continue to work on your PhD dissertation drafting the other two papers / key chapters;
  • Hold regular/monthly meetings with your supervisor(s);
  • Attend some further short courses (2-3 hours each) required for the Reading Researcher Development Programme at the Graduate School
  • Participate in monthly research seminars organised by your Department, and those of other departments relevant to your area of interest
  • Contribute to Henley Business School and Marketing & Reputation departmental teaching/research activities and events;
  • Present posters/papers at national/international conferences;

Your thesis should be completed before your viva examination at the end of your third year.

Apply Now

Entry requirements

Application & Requirements:

Due to the taught elements of this programme we will only consider applications for full-time, campus-based students for entry in Sept/Oct; for part-time or distance options, please instead consider the Henley Doctor of Business Administration (DBA) programme.

For this reason we also do not currently offer an option for January entry.

Final deadlines for applications:

  • Candidates applying for a Henley Studentship (see Fees & Funding): Applications for Henley Studentships are now closed for 2019
  • Self/externally funded candidates (those not applying for a Henley Studentship): 30th June 2019

Key Requirements:

We consider a wide range of candidates with a variety of qualifications, and are proud of our diverse and extraordinary PhD cohort; for this reason we welcome applicants from both academic and professional backgrounds.

Whilst we review all applications individually and on their own merits, the key criteria required for each successful candidate are:

  • Masters degree in relevant subject area (minimum grade recommended is Merit or equivalent; a Distinction is preferred); equivalent experience will also be considered
  • Top grade in your Masters Dissertation (or equivalent research-based piece of work) as an indication of your research attitude and skills
  • A well developed Research Proposal, with reasonable intended timeline to completion
  • English requirements: applicants whose first language is not English are expected to have obtained either;
    • IELTS with an overall score of 7.0 (with no element below 6.0) or equivalent – full range of equivalents available here;
    • a qualification of higher education (BSc/MSc, etc.) from a qualifying UK-based Higher Education institution within the last 2 years
  • Two academic references (professional references will be considered where academic references are unavailable)
  • Full funding in place for the 3 year programme, either through self/external funding or upon successful award of a Henley Studentship
  • Application before deadline – all applications must be submitted by 30th June for enrolment in the following academic year; candidates applying for a Henley Studentship will need to submit their application by 30th April - applications received after these dates will not be considered, though will be invited to apply for the following academic year instead

Your application will also need to be supported by a member of our Faculty, who will agree to act as supervisor for your research – for this reason, it is important that your research proposal and topic align with our department’s wider research agenda.

Please note that due to supervisor capacity entry onto our programme is extremely competitive; as such, it is recommended that applications are made as early as possible.

Fees & funding

PhD Fees

Fees 2019:
UK (Home) and EUInternational Band 1
Full time£4,327£16,475*

*Fixed for three years (i.e. international applicants who start a full-time programme based in Reading during 2019/20 will pay the same annual rate for each of the three years of their programme).

For more information on fees, please visit the Graduate School website. Overseas applicants should refer to the non-laboratory based fees listed in the tables (International Band 1 for non UK/EU students).

Applications for Henley Studentships are now closed for 2019.

Applications for self/externally funded candidates (those not applying for a Henley Studentship) will be considered for entry onto the programme until 30 June 2019.

Scholarships

We offer PhD scholarships covering fees and stipend for a maximum of 3 years, which are awarded on the basis of outstanding academic merit. These scholarships cover full fees and provide a stipend for 1 year, and is renewable for a further 2 years subject to performance. To find out more please click here.

In order to apply for the Marketing & Reputation PhD Scholarship you will first need to make a formal application to our programme, clearly stating in the ‘Funding’ section of your application that you would like to be considered for one of our scholarships. Further information on the scholarship application process will then be provided, should you be selected to join our prestigious PhD programme.

Our scholarships are incredibly competitive and as such we normally ask students to have achieved (or be expected to achieve) a Distinction at Masters level or equivalent, including a distinction in a dissertation or thesis.

Further PhD funding

  • UK/EU nationals: The University of Reading takes part in the South East DTC (Doctoral Training Centre). If you’re interested in applying, please follow the link for further details.
  • University International Research Studentships: The University is pleased to announce a range of international PhD studentships available for October 2019 start. These are available for highly qualified applicants for research within science, life sciences, social science and arts and humanities. The studentship includes full international rate fees as well as a £1,000 p.a. training & development allowance, and can include a stipend to match the 2019/20 UKResearch Council rate (2018/19 rate is £14,777). For further details, please see the Graduate School website.
  • Nationals from India and developing countries: The Felix Scholarship competition is open to candidates applying for either taught Masters or Postgraduate Research Degrees who are either Indian nationals, or from developing countries, and who fulfil the required criteria. For more information and how to apply please follow the link.
  • Regional PhD Bursaries: They are available for PhD applicants normally living within 25 miles of the University. The scheme is not open to students who have already started their study at the University of Reading. For further information, please go to Graduate School website.
  • Former UoR Graduate: If you have already studied at the University of Reading you will receive a discount of up to £1,000 off of your fees through the alumni fee discount.
  • Other: For information on further opportunities, please see the find funding section on our University website.

Careers

How can Henley Careers work with you?

Here at Henley we have an award winning careers team here to support you through your time here and 4 years after graduating from us.

Henley Careers run numerous events throughout the autumn and spring terms to help you gain industry experience, enhance your professional development and network with employers. We also offer one-to-one career coaching appointments where you can talk to a Careers Consultant about anything related to your professional development – whether it’s planning your ideal career journey, building confidence in a particular area, practicing for interviews or having your CV checked.

For more information please see our Careers page.

Continuing Your Career

A PhD in the area of Marketing & Reputation from the Henley Business School can open doors to a highly successful career in academia, large multinationals, leading consulting firms, and governmental and non-governmental organisations worldwide. Your supervisors will work with you to create a personal development plan which will support your future career, and you can apply for funding from the department for external workshops and conferences to complement your progression.

If you are seeking an academic career then you will be able to undertake training that prepares you for the lecturing role, and may be able to lead classes, deliver lectures and undertake assessment within the department. All PhD students will gain experience presenting their ideas through regular PhD conferences, meetings with the programme director, and attendance at department and faculty research events.

Throughout the programme you will also be encouraged to make links with practitioners and relevant industry associations, and you will be strongly encouraged to publish your work in leading journals during your PhD and following completion.