MSc Entrepreneurship (Creative Industries)

Course overview

At Henley, you can develop your creative practice with a rigorous introduction to business and entrepreneurship.

This innovative Master's programme will take your practical and theoretical skills to a new level and develop a critical understanding of entrepreneurship and management for the fast-evolving creative industries. Whether you wish to set up a business, consider a career change, or advance into a managerial role, this is the course for you.

How we teach you

A holistic approach

Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.

How you will learn

Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.

Our postgraduate Masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.

How we assess you

You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations of core modules form between 15 - 50% of the assessed work with the remaining coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term. Graduation normally takes place in December.

Ongoing support

While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your academic tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley.

How to apply

Apply for 2019 entry now

There are two different application processes: apply online and apply by post.

The quickest and easiest way to apply for Postgraduate study at Henley Business School, at the University of Reading is through the University’s online application service.

This allows you to complete your application information, attach electronic copies of your academic transcripts, certificates and other supporting information and also provides a facility for an email request to be sent to your referees enabling them to send your supporting references directly to us.

Apply online

Apply online now using the University of Reading's online application system.

Apply by post

If you are unable to apply online you can request a paper application form by telephoning +44(0) 118 378 5289 or writing to the Admissions Office, University of Reading, Miller Building, Whiteknights, Reading, RG6 6AB, UK.

When to apply

We operate a rolling admissions system and it is recommended that you apply early to secure your place. There is no specific deadline and applications will be considered until the programme is full. However, to allow time for us to process your application we recommend that you apply by the following dates for admission in October:

  • UK/EU applicants: by 1 August
  • International applicants: by 1 June

After you apply

You will receive a confirmation email when we receive your application form. Your application is then reviewed by a member of staff. Successful applicants will receive a formal offer letter outlining any necessary entry cri­teria you will need to meet and you will be asked to confirm your acceptance of this offer.

A (non refundable) deposit of between £500 and £1,000 (depending on the programme you have applied for) is payable upon acceptance of an offer of a place. International applicants requiring a Certificate of Acceptance for Studies (CAS) for a visa will be sent the CAS details by email once all conditions of the offer have been met, and the relevant deposit has been paid.

Throughout the admissions process we will keep you updated with key information via email. We also provide opportunities to interact with faculty and staff online.

You can find us on Facebook and keep up-to-date with news and events in the School or ask us a question. In addition, you can speak to a current student; our students and alumni are always happy to share their Henley experience.

Meet Us

If you are unable to attend a postgraduate event please get in touch with our team. We will be happy to speak to you by telephone, on Skype or through our Live Chat system (during UK office hours: 9 - 5 pm).

Our contact details are: postgraduate@henley.ac.uk or telephone: +44 (0) 118 378 7593.

Please see our list of world fairs below where you can meet a Henley representative.

UK

EUROPE

  • Masters and More - Dusseldorf

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INDIA & THE MIDDLE EAST

  • Edwise World Education Fair, Pune 2019

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  • Edwise World Education Fair, Jaipur 2019

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  • Inter Global Education Fair, New Delhi 2019

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  • QS Connect Masters 1-2-1, Mumbai 2019

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  • QS World Grad School Tour, Mumbai 2019

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  • SI-UK University Fair, Bangalore 2019

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  • QS Connect Masters 1-2-1, New Delhi 2019

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  • QS World Grad School Tour, New Delhi 2019

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  • QS World Grad School Tour, Hyderabad 2019

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  • QS Connect Masters 1-2-1, Bangalore 2019

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  • QS World Grad School Tour, Bangalore 2019

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  • SI-UK University Fair, Pune 2019

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  • SI-UK University Fair, Mumbai 2019

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  • SI-UK University Fair, New Delhi 2019

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AFRICA

  • QS World Grad School Tour, Accra 2019

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  • QS World Grad School Tour, Lagos 2019

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AMERICAS

  • QS World Grad School Tour, Accra 2019

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  • QS World Grad School Tour, Lagos 2019

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Faculty & Staff

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Contact Us

If you have any questions, please contact us by email at postgraduate@henley.ac.uk or by phone on +44 (0)118 378 7593.

Important Information

Duration: 12 months (Full-time)

Start: September 2019

Consistently maintain highest standards and with an excellent networking potential : 76,000 Henley alumni members in 150 countries

High calibre students: always oversubscribed, 1,000 ambitious new Master's students join Henley each year

Award winning campus: beautiful, green, 134 hectares, with state of the art facilities

World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events

Henley is proud to be part of the University of Reading. The University is ranked within the top 250 universities worldwide (Times Higher Education World University Rankings 2018 and QS World University Rankings 2018) and 98% of the research is rated as being of international standard.

Course modules

The module descriptions set out on this page are correct for modules being taught in the current academic year. Optional module listings are indicative and may be subject to change

10 [5 ECTS credits]

 This module aims to help students get the most from the learning opportunities offered during their MSc course. It provides students with an understanding of what is required to perform well in essays, dissertations, projects, report writing and examinations at the University of Reading. It develops students’ awareness of the appropriate use of methodology, theory, data, literature reviews and original research for a Masters dissertation or project.
  • Essay and exam skills
  • Learning styles
  • Literature review
  • Selecting an appropriate methodology
  • Good research practice
  • Specific research methods
  • MSc dissertation and project

 

0 [0 ECTS credits]

This module aims to introduce students to the scholarly literature on the theoretical approaches to entrepreneurship and to the recent advances in this field. It will provide students with an understanding of how theoretical developments have practical applications, therefore enabling students to recognise and appraise the increasingly entrepreneurial role of managers in modern business.

  • Entrepreneurship and strategy
  • Entrepreneurial opportunities
  • Entrepreneurial finance
  • Technology creation and innovation
  • Market making and ethics
  • Implicit contracts in consumer markets
  • Entrepreneurial personality and teams
20 [10 ECTS credits]

This module prepares students to undertake, during the summer term, a research project with a small business for the purpose of providing business insights and intelligence to that business.

The skills developed will be valuable for students who wish to make a professional impact upon their return to a family or small business, or target a career within a consultancy firm.

  • Modes of consultancy including the preferred mode of Process Consultation or Humble Inquiry, as advocated by Edgar Schein
  • The context of the small owner-managed firm
  • Small firm business survival and growth challenges
  • Team-based working and team-based learning
  • Analysis of the current situation of the small firm
  • Production of case study and growth proposition
  • Personal leadership development
40 [20 ECTS credits]

This module aims to define the ‘cultural industries’ and identify the key features of these sectors that explain their structure and functioning over time. It identifies the main challenges for organisations involved in the production or distribution of cultural products and services, and critically analyses the various ways in which organisations have responded to these challenges in different commercial and cultural contexts.

  • Protecting intellectual property rights
  • Creative individuals, teams and clusters
  • The perpetual search for innovation amid shifting logics
  • Managing uncertainty: a historical perspective
  • Strategic planning
  • Technological change
  • The role of networks
20 [10 ECTS credits]

Critically examine the nature, role and importance of different and non-traditional sources of finance for entrepreneurial ventures and assess their costs and benefits for an entrepreneurial firm at different stages of growth, with specific applications for the creative industries.

10 [5 ECTS credits]

This module introduces students to a range of entrepreneurial management concepts applied to the specific context of creative industries. It provides an overview of key economics shaping creative industries, as well as the entrepreneurial process from idea creation through to the start-up phase. Using a range of case studies, the module discusses managerial challenges that arise from the tension of balancing limited resources, creative ambition and strongly talent-driven business models.

20 [10 ECTS credits]

What am I going to do when my course ends, and how am I going to achieve it?  This module has been designed to help Accounting, Informatics and Business Management students answer those two questions, and empower them to take the actions required.  It’s a suite of sessions that pays close attention to the general pathways Business Management, Accounting and Informatics students tend to take, and their aspirations as expressed during pre-sessional career activities & induction surveys. Students will choose this the mix of custom-made sessions that best suit their stage in life and supplement them with the open careers programmes offered at the University, the online content on the Henley Careers Blackboard site and 1-2-1 careers consultations.

0 [0 ECTS credits]
Optional Modules Credits

In addition students must choose optional modules from the list below up to the value of 60 credits.

This module aims to introduce students to the core concepts and models underlying contemporary strategic management, their theoretical and empirical foundations, their limitations, the arguments surrounding them and their practical application to real issues facing real companies.  This module provides students with an understanding of the conceptual and analytical tools of strategic management and economics.

  • Theories, frameworks and introduction
  • Internal resources and competencies of firms
  • External environment in which firms operate
  • The process of internationalisation
  • Globalisation and regional integration
  • Collaborative behaviour and strategic alliances
  • Integration/responsiveness framework and strategy

 

20 [10 ECTS credits]

The internet has created significant new opportunities for organisations to reach and build relationships with customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides knowledge of the key tools required to implement a successful digital marketing strategy. This includes search engine marketing, social media and web analytics. 

  • Digital marketing in context
  • Search engine marketing
  • Web analytics
  • Mobile and email marketing
  • Optimising for search engines
  • Effective user experience
  • Consumer privacy and regulation
20 [10 ECTS credits]

This module aims to teach students about the impact of business culture on competition. It comprises an interdisciplinary approach, with perspectives from strategic management, human resource management, general social sciences and the humanities. It aims to introduce the business culture concepts at both macro and micro levels and gives students some first-hand experience in understanding the values of nations, industries and firms.

  • The culture and values of competition
  • Business culture and international expansion 
  • Research and competition among US technology clusters
  • Creativity and the growth of UK media
  • Guanxi and the growth of Chinese software firms
  • Start small and go slow in the Thai agribusiness
20 [10 ECTS credits]

Branding is a fascinating topic that receives much attention in the popular press. The lectures explore and discuss theories and business practices related to building and managing strong brands. The module in particular focuses on how to manage brands in practice. The module deals with brands and discusses the following:

• why brands are important;

• what brands represent to companies;

• what brands represent to customers;

• how strong brands drive superior financial results;

• what organisations should do to manage their brands effectively etc.

10 [5 ECTS credits]

Social issues and challenges as diverse as climate change, obesity and terrorism have led to the growth of marketing tools being applied with a social purpose. As a result, organisations and governments are gradually starting to use marketing techniques in order to influence stakeholder behaviour towards pro-social outcomes. This module is designed to provide knowledge of this marketing discipline and how to evaluate and implement social purpose marketing strategies. This includes the design of a social purpose marketing campaign, including selection of target audiences and behavioural goals. This module also covers aspects related to the evaluation and monitoring of campaigns and social impact.

10 [5 ECTS credits]

This module helps students understand the difference between management and leadership by exploring how teams are led in different types of organisations and the impact of creative thinking when motivating teams. Entrepreneurial leadership allows students to consider how to create opportunities for innovative thinking when working in established organisations.

The organisations this module focuses range from entrepreneurial start-ups to established family businesses, large corporates, public sector organisations and charities.

The module allows students to map out and reflect on their own leadership development and identify areas they can focus on. 

20 [10 ECTS credits]

This module aims to provide a foundation in international corporate social responsibility. It draws on the key theories and literature regarding applied ethics and international firm responsibility as they relate to organisational and related management practices. It aims to develop the analytical and discussion skills required for understanding and decision-making, thus enabling international management to engage ethically and responsibly with shareholders and stakeholders.

  • International corporate social responsibility (CSR) – basic theory frameworks and critical current perspectives
  • CSR and globalisation
  • Responsibility and multinational enterprises (MNEs)
  • Normative and descriptive ethical theories – judging and acting ethically in international contexts                                 
  • Responsible corporate governance
  • Socially responsible investment (SRI)
20 [10 ECTS credits]
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Fees & funding

Home (UK/EU)Overseas (non EU)
2019 Entry£12,950£21,500

UK/European Union Postgraduate Loans

Loans of up to £10,000 are available to eligible students studying for postgraduate Master's courses from the 2019-2020 Academic year. In general, students need to be domiciled in England. EU students, and individuals falling within certain specified categories, may also be eligible.

You can apply for a loan through the UK Government website. You can read more about the scheme on the Student Loans Company website or on these two UK Government sites: Introduction of loans for postgraduate students and Government response to the Consultation on Support for Postgraduate Study.

Entry requirements

Applicants should normally have a good honours undergraduate degree in film, theatre, television or media, or a related humanities subject, with significant experience of critical and analytical study. We also consider applications from candidates from other backgrounds.

For the Management and the Arts pathway, we expect applicants to have a good undergraduate degree in any area. Applicants for whom English is not a first language should provide evidence of fluency in English, such as an IELTS or a TOEFL test. For the IELTS test an average score of 7.0, with no elements less than 6.0, is required.

Tier 4 visa pilot scheme

The University of Reading is pleased to have been selected by the Home Office to take part in a small pilot scheme, which provides Master's level students the opportunity to benefit from a streamlined visa application process, and six months extra time on their Tier 4 visa to look for work.

The pilot scheme will cover Tier 4 visa applications made for entry in the academic year 2018/19. Find out more on the University of Reading website.

Careers

Students studying creative enterprise normally progress in entrepreneurial careers, either pursuing start-up opportunities on their own, or taking leading managerial roles in creative firms.

Many students come from backgrounds with considerable exposure to small or medium-sized enterprises within the creative sector. On completion of the programme, they use content from the course in the implementation of creative and commercial strategies for these firms.

Our students and alumni are always keen to share their Henley experience, whether you are a prospective applicant or you've already applied for a place on a Master's programme at Henley Business School. For a unique insight into every aspect of life in the School and on campus, you can contact any of our students and alumni below, via email, Skype or social media.

When contacting one of our students for the first time, please introduce yourself and the Master's programme you have applied for before you outline any questions you might have.

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