Reading Festival 2016
Behind the scenes with NME
Henley Business School are proud to have teamed up with the University of Reading and Time Inc, the publishers behind the biggest weekly music magazine in the world, NME, to bring you exclusive interviews and videos from this year's Reading Festival. 12 talented students brought us backstage gossip and interviewed Henley academics on the importance of personal branding for bands and how to save your money throughout the festival weekend! See what they got up to!
Skint on Sunday?
Henley student Danny spoke to Dr Ioannis Oikonomou, Assosiate Professor in Finance at the ICMA Centre, about the psychology of spending and how to trade in a barter economy.
Marketing Lecturer, Dr Irute Daukseviciute, spoke about band marketing vs business marketing and why personal branding for bands is so important!
Melvin Benn exclusive
"You''ve got to have passion for business and deliver on your promises." Our students interviewed Melvin Benn, Director of Festival Republic and asked if the future of live music is safe in his hands.