Henley Centre for Entrepreneurship - IDEAFEST Business Idea Competition


IDEAFEST Student Business Idea Competition

The annual IDEAFEST Competition, which is for students at both the Henley Business School and the University of Reading, seeks to find the best business idea capable of being commercial and an opportunity to practice entrepreneurship.

Students can submit their business idea to a panel of judges and if the judges believe their idea has promise they can then pitch their idea for the chance to win a cash prize of £1,000, with cash prizes for the second and third places too. In addition, for the first time there will also be a cash prize for the best innovative idea and a £3,000 bursary for the best idea from FT MBA class.

The Competition, which was co-founded by HCfE and Pitmans, is pleased to announce that the finalists have been selected to present their business ideas at the final of the Competition which is on 25 April 2018 at 2:00pm in lecture room G15 of the Henley Business School building, Whiteknights campus.

The selected finalists are as follows:

Acamesh is the academic search engine that leverages the power of graph theory, enabling researchers to easily define a research context using existing scientific papers, rather than words.

Chilly Moon is a web-based application that helps bring people together and help them to connect to each other by providing them with ideal locations for a second honeymoon-type holiday without additional stress of organising a romantic outing.

Giftified is a gift card which is pre-programmed with money that can be redeemed through scanning the QR code inside the card and entering your bank details on the secure Internet page.

LifeMaate is a platform that hosts all the best life information. The information is uploaded by users to create a community where information is shared with and reviewed by other users, helping answer the questions users ask.

Norma is a new food innovation, the veggie brownie that is available as a brownie mix and a ready-to-eat veggie brownie snack that uses the most recent scientific research to deliver the typical brownie taste without using milk and eggs, with less flour and being higher in fibre and minerals.

Outfit Exchange is a fashion resale retailer that buys and sells new and pre-owned designer clothing, shoes and accessories through an eshop and physical brick and mortar stores located around the country in major cities.

Come and support the finalists on 25 April. To reserve your place in the audience, email Alex Baker at a.j.baker@henley.ac.uk

In 2017 IDEAFEST was won by BSc Business and Management student Magnus Ronning for his idea Ronning Co, an online fashion streetwear supplier targeting young consumers through social media sales channels using video medium.


On winning the Competition, Magnus said: “I sincerely enjoyed participating in the IDEAFEST competition. For me it was a great opportunity to explore and build on my current business idea and it was an amazing experience to pitch and present it in front of the judges. I think anyone who walks around with an idea should participate in IDEAFEST and similar competitions, because having an idea is great, but presenting it is amazing! It was incredible to actually win the competition, but even more exciting that the idea could turn into a career.

You can read more about the 2017 IDEAFEST Competition here.

For further information about the IDEAFEST Competition please contact Jurek Sikorski:

E: jurek.sikorski@henley.ac.uk T: 0118 378 8188

The IDEAFEST Business Idea Competition is co-founded and sponsored by Pitmans LLP, a long-established, locally based legal practice with a strong record of supporting entrepreneurs.