HCCM Objectives

Objectives

The Henley Centre for Customer Management has the following objectives:

  • To make its members excellent at Customer Management.
  • To advance knowledge in Customer Management across the value creation process.
  • To provide analysis of current, and developing, approaches to Customer Management in a way that is helpful in running a business.
  • To learn how Customer Management can reshape employee, customer and supplier relationships.

The Centre will achieve its objectives by giving its members:

  • Practical and time-saving reviews of Customer Management through regular reports and papers.
  • A clear understanding of best-practice in Customer Management from rigorous original research into exemplar companies.
  • In-depth networking opportunities with other leading companies through a series of hands- on workshops and member visits.
  • Sustainable competitive advantage through practical guidance towards implementation of Customer Management in the member company.

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Contact Us

For more information please contact Beverly Kayser by email at beverly.kayser@henley.ac.uk or by phone on +44 (0) 1491 418710.

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