JMCR CEO Brain Bank Project
CEO Brain Bank Project
Professor Kevin Money and Associate Professor Carola Hillenbrand
The JMCR collaborates since 2010 with the Centre for Integrative Neuroscience and Neurodynamics (CINN) at the University of Reading (under the lead of Professor Doug Saddy) and the Henley Centre for Engaging Leadership (HCCL; under the lead of Associate Professor Bernd Vogel) in developing the CEO BRAIN BANK PROJECT. The cross-disciplinary project is a joint research initiative by scholars from the fields of psychology, business leadership and neuroscience to design and conduct research into the factors underlying the decision making and identity formation of leaders. Specifically, the research aims to explores individual, collective and socially-motivated decision-making, its impact on individual behaviour, leader identity and organisational dynamics, and the related concepts of leadership and followership. This collaboration has, to date, led to two PhD scholarships (2011, 2012), several conference papers and a number of research seminars and talks (including a University of Reading public lecture).
With the help of Sir John Madejski as sponsor of this study, business Chief Executive Officers (CEOs) of large UK Plc’s are recruited to visit the university and take part in two related research phases: phase one consists of an experiment using functional magnetic resonance imaging (fMRI) to capture brain responses during a decision making task that involves social feedback and value-based feedback. Phase two consists of an in-depth interview exploring real-life decision making by participating CEOs as well as a number of surveys to triangulate and cross-validate any findings. Findings from the study are expected to be published in the summer of 2014.