International Business & Strategy - 44th AIB Conference - Venue and Travel

Conference venue and travel information for the 44th AIB Conference

The conference will be hosted at the Henley Business School at our Whiteknights Campus. Delegates should note the venue is located in Reading, and NOT in Henley-upon-Thames. The conference venue is located 2-miles from the Reading town centre. It is easily accessible by car and public transport. For suggestions on hotel accommodation, please see the accommodation list.  

The conference venue is located within a 2-mile walk from the Reading railway station and the hotels situated in the heart of the town centre (for suggestions on hotel accommodation, please see the accommodation list). The venue is easily accessible by car and public transport. 

Travel by air

Reading is well connected to Heathrow and Gatwick Airport.

How to get to Reading from London Heathrow
A direct bus service runs between Heathrow airport and Reading station. Buses run every 30 minutes, during the day, and take about 40 minutes. For more information, please visit the RailAir website. RailAir buses are the most cost-effective way to get to Reading from Heathrow. Alternatively, there are Heathrow Express buses running to London Paddington, in Central London. Travel by train from Paddington to Reading takes about 30 min. It is not recommended to take a cab from Heathrow to Reading as it is likely to be costly.

How to get to Reading from Gatwick 
A direct train service runs between Gatwick airport and Reading station. Trains run once an hour, during the day. and take about 75 minutes. For more information please visit the National Rail website.

Travel by train

Reading train station is a mainline train station and is easily accessible from most other places in the UK. There are direct rail links from many major cities, including Birmingham, Manchester, Glasgow, Cardiff, Bristol, and Exeter. 

Travelling from London
If you are travelling from or via London, the quickest route to take is from London Paddington station. Trains from London Paddington to Reading run approximately every 15-20 minutes throughout the day and the average journey time is around 30 minutes. Find out more at the National Rail website.

How to get to the University by bus from Reading town

The 21 and 21a buses run from Reading train station in the town centre, bus stop EJ, next to the RailAir bus stop, to our Whiteknights campus at regular intervals, 24 hours a day.  Please note, Bus number 9 stops at the Shinfield Road, by the entrance to the University, but it does not stop on Campus. 

Buses run every 10-15 minutes. Journey time is 15 minutes. Tickets cost  £2.00 (day £4.00). Bus drivers do not give change so exact money is needed.  Further information on travelling to the University by bus can be found here. Also to find your bus stop in town, please see the central Reading bus stop map.

This map shows how to walk to the Henley Business School building from the bus stop on Campus.

Travel by car

The Whiteknights Campus of Reading University is approximately 1.5-mile from the M4. Please enter the University via the Shinfield Road entrance, drive ahead and then take the first turning on the left. Continue towards car park number 2 (see the map of Whiteknights Campus). The Sat Nav is RG6 6UR.

All visitors to our campuses on Monday to Friday between 8am and 5pm should be aware that parking needs to be pre-arranged and that a parking permit must be displayed. Please contact the Conference Administrator to arrange your car park permit.

Conference Venue Address 

Henley Business School, 
University of Reading,
Whiteknights Campus
Click here to download the Whiteknights Campus map.

Complimentary Bus Transportation


There will be limited complimentary bus transportation between Reading town Centre and the Henley Business School, Whiteknights Campus. Details are below:

Thursday 6th April

16:20—Pick-up from the Penta hotel

16:25—Pick-up from Reading Station to the Henley Business School, Whiteknights

20:45—Departure from the Henley Business School and drop off at the Reading Station and the Penta Hotel.

Friday 7th April

7:40am—Pick-up from the Penta hotel

07:45am— Pick-up from Reading Station (stop EK) and drop off at the Henley Business School, Whiteknights Campus.

19:30—Departure from Henley Business School and drop-off at the Reading Town Hall.

 Saturday 8th April

 7:45am—Pick-up from the Penta hotel

7:50— Pick-up from Reading Station



Taxi services

Delegates wishing to use taxi services may find the following numbers useful. 

Loddon Cars
+44 (0) 118 932 1321

Yellow Cars
+44 (0) 118 966 0660

Delegates who will need a taxi following the closure of the conference on Saturday 8th April,  will be kindly requested to fill in a form which will be available at the Reception desk in the Henley Business School building. 


Welcome to Reading, a place of business and innovation, a spot with cultural attractions and a town with potential.

Located in the South-East of England, Reading is a dynamic town, known for its University, over 800 listed buildings and monuments,  two national trails and the rivers of Kennet and Thames. Thanks to its pivotal location in the Thames Valley, one of the fastest growing economic regions, Reading is a home to some of the world’s most famous businesses including information technology and financial services such as Microsoft, Prudential, Ericsson and others.

Reading can offer its visitors a diverse and welcoming atmosphere, a great time to unwind,  appealing attractions including high-quality shopping experience, tourist places of interest, great nightlife spots and an array of choices of both fine dining as well as less formal restaurants. In Reading one can enjoy a variety of cuisines for avid foodies. And all of it at a walking distance. Visit your Reading guide to find out your night out choices, a list of restaurants of different eating styles from around the world and other attractions the town can proffer.

Reading town is served by regular rail services from locations throughout the UK. London Paddington is only 30 min by train. The railway station underwent a major transformation and redevelopment which opened a new way of investments.  Reading is one of the best-connected towns in the UK. By 2019, thanks to the extension of the cross rail line, it will have a direct line into London employment and business centres such as the West End, The City and Canary Wharf in under an hour. It is an ambitious town, striving to be a smart and sustainable city by 2050. For more information on the Reading UK 2050 project please visit the website.

For a useful pocket map of Reading town, please click here.

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Contact Us

If you have any queries, please contact the Conference Administrator Daria Radwan by email at or by phone on +44(0) 1183786597.

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