PhD Opportunities

PhD Opportunities

Henley Business School holds triple-accredited status,  and we enjoy a reputation for high quality academic and applied research. The University of Reading is one of the top 200 universities worldwide (QS World University Rankings 2018) and consistently rated among the UK’s most research intensive institutions.

Henley provides a unique opportunity to undertake original business relevant research in Marketing and Reputation and to develop your critical thinking, intellectual capacity and creativity. Our postgraduate research students, drawn from all over the world, benefit from a dynamic research environment, supervision from internationally-renowned faculty, dedicated support and outstanding facilities.

Research areas

Henley Business School’s research in Marketing and Reputation is driven through leading centres, including the John Madejski Centre for Reputation and the Henley Centre for Customer Management.

We welcome applicants seeking to conduct full-time postgraduate research in all areas of Marketing and Reputation, however, we are particularly interested in the following topics:


In Marketing:

  • Social media and user-generated content
  • Brand management (brand equity, digital/luxury/B2B branding)
  • Customer experience both online and offline in B2B and B2C
  • Multi-channel customer experience
  • Organisational culture and climate and its impact on customer satisfaction, retention and sales
  • Internal social networking and company performance
  • Digital marketing (communications)
  • Mobile commerce
  • Relationship marketing
  • Service recovery
  • Service innovation
  • Creativity in services
  • Social media in a services context
  • CRM
  • Segmentation
  • Brand strategy
  • Creation and implementation of strategy
  • Marketing planning
  • Competitive strategy

In Reputation:

  • Corporate Responsibility and Wellbeing in/around Organisations
  • Individual and Organisational Resilience
  • Decision-making within a stakeholder environment
  • Emotional and cognitive influences on leadership behaviour
  • The impact of the reputation of leaders and leadership teams on organisations
  • Bias and prejudice in leadership decision making
  • Unintended consequences and decision making
  • Nature of and working through Ethical Dilemmas
  • Governance and Reputation enhancement
  • Leading for a Sustainable and Reputable Organisation
  • Internet impact on individuals and organisation
  • Social entrepreneurship and innovation

PhD funding

4 postgraduate scholarships, worth up to £15,000 plus University fees, are available for outstanding applicants wanting to conduct full-time postgraduate research in the area of Marketing and Reputation. This award is offered on an annual basis and is renewable at the end of each year subject to satisfactory performance, for up to 3 years. Applications for scholarships close on 1st June 2018.


Potential academic supervisors within the area of Marketing and Reputation:

Continuing your career

A PhD in the area of Marketing and Reputation from Henley Business School can open doors to a highly successful career in academia, large multinationals, leading consulting firms and governmental and non-governmental organisations worldwide.