Masters in Entrepreneurship (Leadership)

This module introduces students to the scholarly literature on entrepreneurship and its recent advances. It shows how theoretical developments have practical applications and so assists students to appraise the increasingly entrepreneurial role of managers in modern business.

The module provides intensive experiential learning in an international context. This is an opportunity for students group visits a particular country and particular business communities to explore business development issues and the methods the community has found for addressing these issues, as well as to assist these communities with possible business solutions. The module assists to create a network of active young specialists who think globally and act locally to make business action happen. The country partners institutions play a key role in setting up the itinerary and hosting the visit. Students will work in multinational teams for 10 continuous working days to develop international capabilities and build their global network.

What am I going to do when my course ends, and how am I going to achieve it? This module has been designed to help Accounting, Informatics and Business Management students answer those two questions, and empower them to take the actions required. It’s a suite of sessions that pays close attention to the general pathways Business Management, Accounting and Informatics students tend to take, and their aspirations as expressed during pre-sessional career activities & induction surveys. Students will choose this the mix of custom-made sessions that best suit their stage in life and supplement them with the open careers programmes offered at the University, the online content on the Henley Careers Blackboard site and 1-2-1 careers consultations.

This module introduces students to the characteristics and skills that underpin Entrepreneurial leadership.

Using scholarly literature and case studies this module discusses how this form of leadership is applied in difference contexts, from family businesses to corporates and start up-firms.

The module has a strong practical application and uses real life case studies.

This module will enable you to develop your entrepreneurial capacity and your understanding of the start-up process through an immersive, team-based learning experience, culminating in a consultancy to help entrepreneurial small businesses and start-ups.

This module aims to critically examine the nature, role and importance of different traditional and non-traditional sources of finance for entrepreneurial ventures and assess their costs and benefits for an entrepreneurial firm at different stages of growth.

Students will develop their own new business idea in real time, experiencing the realities of entrepreneurship and business start-up as they progress through the module. They will study the underpinning theory, while also gaining entrepreneurial skills, knowledge and understanding. This will enable them to be effective in both developing their venture and reflecting on their personal and business performance.

• Project planning
• Financial models (cash-flow projections)
• Product development
• Building partnerships
• Customer relationships
• Resource acquisition

Branding is a fascinating topic that receives much attention in the popular press. The lectures explore and discuss theories and business practices related to building and managing strong brands. The module in particular focuses on how to manage brands in practice. The module deals with brands and discusses the following:

• why brands are important;

• what brands represent to companies;

• what brands represent to customers;

• how strong brands drive superior financial results;

• what organisations should do to manage their brands effectively etc.

Small and medium-sized enterprises (SMEs) represent a large share of our economies and a leading force in economic development. This module focuses on such enterprises and explores the distinctive features of management in the SME environment. An important component of this module is the preparation of a Business Plan.

This module aims to introduce students to the core concepts and models underlying contemporary strategic management, their theoretical and empirical foundations, their limitations, the arguments surrounding them and their practical application to real issues facing real companies. This module provides students with an understanding of the conceptual and analytical tools of strategic management and economics.

• Theories, frameworks and introduction
• Internal resources and competencies of firms
• External environment in which firms operate
• The process of internationalisation
• Globalisation and regional integration
• Collaborative behaviour and strategic alliances
• Integration/responsiveness framework and strategy

As digital technology moves from being disruptive to becoming pervasive, the breadth and depth of digital change transforms entire systems of production, management, and governance.

Academic authors

Dr Norbert Morawetz

Social and environmental issues and challenges have led to the growth of marketing tools being applied with a sustainable purpose. As a result, organisations and governments are gradually starting to use marketing techniques in order to influence stakeholder behaviour towards pro-sustainable outcomes. It is also increasingly recognised that sustainable marketing can be good for business, leading to competitive advantage, cost savings and brand enhancement. This module is designed to provide knowledge of the link between marketing and sustainability and how to evaluate and implement marketing strategies that promote sustainable products, services and behaviours. This includes the design of a marketing campaign focused on social/environmental issues, including selection of behavioural goals. This module also covers aspects related to the evaluation and monitoring of campaigns and their social and environmental impact.

The module considers fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing. The module deals with marketing on a strategic level.