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Greenlands Masterclass - Challenging the Strategy Paradigm NEW

4 October 2023
Event information
Date 21 September 2023
Time 9:30-16:30 (Timezone: Europe/London)
Price Exclusive to members of The Henley Partnership *Up to 2 Places*
Venue Henley Business School, Greenlands Campus
Event types:
Greenlands masterclass

How do I book?

This event is exclusive to members of The Henley Partnership.

To book please contact your HR or Learning and Development team at your organisation.

Unsure who to contact? Please do not hesitate to contact us at


The objective of this strategy day is to help leaders create and execute strategy more effectively. In the morning session, we will consider the nature of strategy, explore its myths and realities, and consider why we often hear the notion that making the strategy is easy, executing it is the real challenge.

Based on a road-tested strategy execution model, we will examine the organisational ‘hardware’ and ‘software’ required to translate strategy into results. We will consider the role of strategy, critical tasks, and structure and systems, as well as the role of leaders, the culture of the organisation, and people. Many well-conceived strategies fail, perhaps because they do not factor in the realities of execution at the right time. Therefore, we will turn our attention in the afternoon session to the mindset that is required to conceive winning strategies. We will focus on enhancing the market-oriented strategy development skills of participants, and thereby enhance their ability to contribute to the long-term growth and success of their business. The session will go beyond the traditional planning approach to making strategy and offer a new and creative alternative.

This masterclass will offer practical tools, as well as an opportunity to apply and reflect on these during the day. The sessions will be highly interactive and will combine theoretical rigour with ‘field notes’ based on stories and insights from other organisations.

Learning outcomes


Jim Trotter

Jim Portrait Colour

Jim Trotter has spent over 30 years in marketing, sales, strategy and consulting. He has been involved in start-ups, international corporates and complex mergers in media, technology and telecommunications. After a spell in motorsport, Jim entered the UK tech sector playing an instrumental role in building Virgin Media. He survived the dotcom boom and bust going on to work at the often ‘bleeding’ edge of telecoms innovation, bringing 3, 4 & 5G services to consumers and enterprises globally. His career has taken him to Africa, Asia, Europe, the US and Latin America.

He has worked in consulting roles for over 10 years, where he specializes in helping organisations deliver enhanced performance across 3 specific fields of expertise:

  1. Strategic Planning and Execution With Purpose
  2. Trust and Performance in Teams
  3. Improving the ‘Win’ Position in Complex, High Value B2B sales

Jim helps leaders chart their course through moments of ambiguity or strategic transformation by drawing on extensive experience, bringing real-world pragmatism to an outcome-oriented approach.

He enjoys guest lecturing and has spoken at Florida Atlantic University, Durham University Business School and the Telecoms Executive Network on the role of telecommunications in evolving ecosystems. He works closely with academia setting MBA study papers that address some of the biggest challenges in the communications industry, including pervasive technology and digital monetization. He has been an executive coach and mentor for over 7 years.

*Up to 2 places per member organisation. 'Up to' indicates the maximum number per member organisation, it is not an allocation of places. All places are subject to availability at the time of booking.

* If due to COVID-19 restrictions we are unable to deliver face-to-face, events will be hosted online or rescheduled.

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The Henley Partnership

Talk to the team about membership - request a call or ask us a question at:

Telephone: 01491 418 855
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