IRC Seminar : NHS Quicker - A Platform for Delivering 'Digital Nudges' to inform Attendance Choices for Urgent Care

Event factfile

Date of event: 11 February 2019
Event ends: 11 February 2019
Start time: 12:30
End time: 14:00
Price: Free
IRC Seminar : NHS Quicker - A Platform for Delivering 'Digital Nudges' to inform Attendance Choices for Urgent Care

Room: HBS IRC LG01 Seminar Room

There will be a sandwich lunch at 12:30 before the start of the seminar at 1.


The aim of the research is to investigate if indirect suggestions (nudges) can influence citizens to take better decisions on available healthcare choices. A nudge can be delivered by means of targeted adverts, mail campaigns, and, central to the theme of this research, through ‘digital nudges’ using apps, wearables, and push notifications. NHS Quicker is a platform that has been co-developed with several NHS Trusts in the South West of England. It is designed to deliver nudges to inform patients of alternative locations for urgent care. The platform comprises of, (a) a user-facing app that provides suggestions taking into account the live waiting time from A&E/urgent care centres and travel time; (b) the platform backend that receives real-time feeds and allows for easy integration of new feeds; (c) app analytics. The app helps patients make informed decisions, for example, whether they visit a facility which may be nearer to them but with a long waiting time or travel to an alternative location that is further away but with a shorter waiting time. It is expected that this work will contribute towards reducing pressure in A&E by redistributing demand for minor ailments among the network of urgent care centres. NHSquicker can be downloaded from


Navonil (Nav) Mustafee has research interests in Hybrid Systems Modelling (application of simulation with the wider Operational Research techniques like problem structuring methods, game theory and forecasting), Multi-Methodology/Hybrid Simulation (combined application of two or more simulation techniques) and Serious Games. He uses techniques like Discrete-Event, Agent-Based and Spreadsheet/Monte Carlo simulation, and has applied them in the context of healthcare operations management, supply chains, and engineering asset maintenance. His healthcare research is with stakeholders from the UK National Health Service (NHS); he is an honorary researcher at Torbay & South Devon NHS Foundation Trust.

Nav has a BA degree from Calcutta University, an MSc with distinction in Distributed Systems and a PhD in Information Systems and Computing, both from Brunel University. His MSc/PhD research focussed on the application of distributed systems, including Desktop Grid Computing, to execute large and complex simulations in healthcare, banking and the auto industry. Some of this work involved inter-operability and the reuse of simulation models through Parallel and Distributed Simulation (PADS) principles, standards (IEEE 1516 High Level Architecture) and software (Run-Time Infrastructure). Previous experience includes working as a research fellow in Warwick Business School, Brunel (in an EU-funded project on e-Science and e-Infrastructures – BELIEF-II) and a Lectureship in Swansea University. Read more at http://business-school.exeter….

  • Dr Navonil Mustafee

    Associate Professor of Operations Management and Analytics, Director of Research (SITE), Deputy Director for the Centre for Simulation, Analytics and Modelling (CSAM)

    University of Exeter

Getting There

Henley Business School, Whiteknights Campus

University of ReadingReadingBerkshireRG6 6UD