IRC Seminar, presented by Dr Mona Ashok and Tarun Rohilla: "A conceptual study of the effects of AI on the interplay between Digital Ecosystems and Trust: An Integrative Review"
In this paper we explore the interplay of digital ecosystems and trust, as moderated by AI as a control-trust mechanism. With changing market and environmental dynamics such as the COVID-19 pandemic, digital ecosystems need to safeguard their existent tendencies. We undertake an integrative literature review methodology (covering 90 papers, reports and book chapters), because existing literature has been interspersed across disciplines and has not been previously synthesized in a similar manner. We adopt four forms of synthesis from the review: firstly, identification of 17 future research agendas. Secondly, conceptual view of organisational transformation and classification of Digital Ecosystems as an Organisation (DEAAO). Thirdly, introduction of new Integrative framework for digital ecosystem – trust interplay, and Conceptual architecture of value co-creation in DEAAO. Finally, synthesis of literature review in the form of five propositions and several research questions as a pathway for conducting future empirical and theoretical research.
Short Bio on Presenters:
Mona Ashok is a Lecturer in Operations Management at Henley Business School, UK. She has extensive industry experience, having worked at senior management level in global IT and BPO organisations, and Accounting firm. She has worked with customers in Asia, Australia, Europe and Northern America. Mona’s experience in Higher Education includes working with doctoral, post-experienced postgraduate and undergraduate programme members. Her professional and academic projects cover topics such as: process improvement, programme management, knowledge management, financial management, organisational transformation, and management consulting. She is a Fellow of the UK Higher Education Academy (FHEA), member of the Institute of Chartered Accountants of India, and a Certified Software Quality Analyst.
Tarun Rohilla is a technologist, with over 12 years experience in technology advisory, sales business development and M&A transactions consulting. He has worked with fortune 500 firms as his clients across EMEA and Emerging markets, providing advisory and technology consultancy for in the fields of Service Oriented Architecture, Data Analytics and Cloud Services. Currently a PhD student at Henley Business School, Tarun is researching the effects of AI on platform trust and value creation in digital ecosystems.