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IRC Seminar: Servitization in Manufacturing: a Business Model Perspective

Time: 13:00-14:00

Lunch: 12:30

Location: LG01 IRC Seminar Room, Henley Business School, Whiteknights

Registration: Free

Presenter: Dr Ali Bigdeli, Associate Professor, Advanced Services Group, Aston University.


The current research on Business Models (BMs) in servitization tends to focus on either identifying the key components of relevant BMs or examining the challenges of introducing such BMs. The creation of a BM is not a discrete event, but the result of a long-term continuous refinement effort. Redirecting the servitization research from concentrating on successful service-focused BMs to focusing on the process of developing such models is critical for servitization theory and practice. This paper (work-in-progress), therefore, sets out to shed light on the development and refinement of the service-focused BMs in the manufacturing context.


Dr Ali Z. Bigdeli is a Senior Lecturer (Associate Professor) in Industrial Service Innovation in The Advanced Services Group (ASG) at Aston Business School, Aston University. His interests lie in the organisational change and business model innovation brought about when organisations move towards providing capabilities rather than just selling products on a transactional basis or servitization. He is the PI of the ESRC-funded project ‘Pathways towards Servitization: A trans-national study of Organisational Transformation’. Dr Bigdeli is extensively engaged with both multinational and SME manufacturers to understand servitization in practice, and help the acceleration of the adoption of advanced services. His research has been published in the leading management journals including International Journal of Operations & Production Management, Journal of Business Research, Production Planning & Control, and International Journal of Production Research.

Ali Z Bigdeli mtime20190211154208
Event information
Date 4th March 2019
Time 1:00pm - 2:00pm
Venue Henley Business School, Whiteknights Campus
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