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Lunchtime Seminar: Internalizing Knowledge In British Games

Airplane window - Internationalisation
Event information
Date 5 October 2022
Time 13:00-14:00 (Timezone: Europe/London)
Price Free
Venue Henley Business School
Event types:

You are cordially invited to attend an IBS lunchtime research seminar by Denise Tsang, Professor in International Business and Strategy at Henley. Please join us in Room 108, HBS on the day.

Sandwiches and refreshments will be provided. Please let me know of any dietary requirements.

Title: Internalizing Knowledge In British Games

Teams- A Teams link to the seminar is included for those who cannot attend in person (as per last year), however, attendance in person is preferred.


This article provides an overview of the development in the British video game industry, which is one of the powerhouses of the global industry and provides a sizeable market. It delves into key issues in the growth of local and global firms with Buckley and Casson’s internalization theory. Specifically, the article highlights the difficulties of organizing markets in knowledge flow between 1978 and 2021 that led to participants bringing under common ownership and control of interdependent activities, subsequently shaping the boundaries between firms within the industry. In particular, our discussion is intertwined with the evolution of technology and the market. The article provides new and rich empirical evidence of how knowledge and innovation co-evolve with the changing industrial context. Proceeding chronologically and identifying three discrete periods in the British video game industry’s development, the article explores how knowledge interacts with industrial dynamics as innovative firms adapt to new environments.