Lunchtime Seminar - Revisiting Organizational Legitimacy For The Global Platform Economy
|Date||30 November 2022|
|Time||13:00-14:30 (Timezone: Europe/London)|
|Venue||Henley Business School|
You are cordially invited to attend an IBS lunchtime research seminar by Sali Li (Rugman Fellow 22-23), Darla Moore School of Business. Please join us in Room 108, HBS on the day.
Sandwiches and refreshments will be provided. Please let me know of any dietary requirements.
Title: Revisiting Organizational Legitimacy For The Global Platform Economy
Teams- A Teams link to the seminar is included for those who cannot attend in person (as per last year), however, attendance in person is preferred.
We examine the novel challenges of establishing and maintaining legitimacy in the context of multinational platforms (MNPs). Prior organizational legitimacy research has studied conventional multinational enterprises (MNEs) that seek regulative, normative, and cognitive legitimacy for their subsidiaries in diverse foreign markets. MNPs, however, internationalize by orchestrating networks of independent complementors, rather than hierarchically controlled foreign subsidiaries. This exposes MNPs to novel legitimacy challenges and diverges in several ways from the premises and predictions of extant theorizing on MNE legitimacy. We identify the key legitimacy issues facing MNPs and examine how different ecosystem characteristics and strategic choices shape the establishment and maintenance of MNP legitimacy.