Marketing & Reputation Research Seminar - Ageing and the Servicescape

Ageing and the Servicescape

The world, and in particular the developing world is getting older. If the service consumer gets older, what does that mean for the service experience and the service performance?

The average 60-year-old can expect nearly 20 years of healthy life. These consumers feel younger than they are and have the wealth to consumer services. After reviewing the transition theory of demographics, the paper reviews what we know of the impact of the “soundscape” on consumers.

Using the example of the “healthy ageing” of the ear, this paper explores the implications for existing services research and proposes new research directions.

Professor John Bateson

Visiting Professor of Management
Cass Business School, City University

Professor Bateson has been Visiting Professor of Management at the Cass Business School, City University for the past 6 years. He is an authority on Services Marketing and has published over 100 articles and several books. He is a Management Consultant, specializing in governance issues, with Eden McCallum and heads their Consumer and Retail Practice. He Chairs businesses for financial investors.

Prior to this he was Chief Executive of SHL, a Global Psychological Testing Company, both as a company traded on the London Stock Exchange and subsequently, having lead a management buy-out. He was a Member of the Executive Committee of the Cap Gemini Group and lead their Global Consumer & Retail Practice. He was a Professor at the London and Stanford Business Schools and holds undergraduate degrees in Chemistry from Imperial College, an MBA from the London Business School and a Doctorate from the Harvard Business School.

For more information and to register, please contact Angie Clark.