Marketing & Reputation Research Seminar - Biopolitical Marketing & the Affective Economy of Hysteria

University of Reading, Whiteknights - Henley Business School, G03

Please join the Marketing & Reputation department for a presentation given by our guest speaker, Professor Alan Bradshaw, on Biopolitical Marketing & the Affective Economy of Hysteria.

For more information and to register, please contact Angie Clark.
(lunch will be provided, so registration is required)

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Professor Alan Bradshaw

Professor of Marketing
Royal Holloway

Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London and is co-author, with Linda Scott, of Advertising Revolution: The Story of a Song From Beatles Hit to Nike Slogan, published by Repeater Books.

He is Associate Editor at the Journal of Macromarketing and the Journal of Marketing Management and conducted research in, among other topics, popular music and advertising, biopolitical marketing and social media brand communities.

Alan tends to either write about critical theory in marketing journals, or about marketing in critical theory journals.

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For more information and to register, please contact Angie Clark.