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Marketing & Reputation Research Seminar - Biopolitical Marketing & the Affective Economy of Hysteria

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Event information
Date 21 March 2019
Time 12:00-13:30 GMT
Venue University of Reading, Whiteknights Campus

Professor Alan Bradshaw

Professor of Marketing
Royal Holloway

Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London and is co-author, with Linda Scott, of Advertising Revolution: The Story of a Song From Beatles Hit to Nike Slogan, published by Repeater Books.

He is Associate Editor at the Journal of Macromarketing and the Journal of Marketing Management and conducted research in, among other topics, popular music and advertising, biopolitical marketing and social media brand communities.

Alan tends to either write about critical theory in marketing journals, or about marketing in critical theory journals.


For more information and to register, please contact Angie Clark.

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