|Date||23 October 2018|
|Venue||Henley Business School, Greenlands Campus|
Customer Engagement: B2C & B2B Conceptual Foundations
The Customer Engagement (CE) concept has been subject to significant academic and practitioner interest in recent years, as evidenced by studies exploring its conceptualisation, measurement and association to other concepts within broader nomological networks.
Despite these advances, little is yet known regarding CE’s key dynamics in B2C versus B2B contexts. This seminar aims to address this issue by reporting on two studies conducted within the domain of B2C and B2B CE and presenting a conceptual model applicable to each of these contexts. Implications are also discussed.
Associate Professor Linda D. Hollebeek
Associate Professor of Marketing
Montpellier Business School and NHH Norwegian School of Economics
Linda D. Hollebeek, Ph.D is Associate Professor at Montpellier Business School and NHH Norwegian School of Economics.
Her research to date, which has centered on customer/consumer engagement, has published in the Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management and Journal of Interactive Marketing, among others.
She is currently guest-editing Special Issues/Sections in the Journal of Service Research and European Journal of Marketing and has been appointed Associate Editor of the European Journal of Marketing and the Journal of Business Research.
For more information and to register, please contact Angie Clark.