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Marketing & Reputation Research Seminar - Customer Engagement: B2C & B2B Conceptual Foundations

Henley Business School, Greenlands - Hambledon Conference Room

You are kindly invited to join the Marketing & Reputation department for a presentation given by our guest speaker, Associate Professor Linda Hollebeek, on Customer Engagement: B2C & B2B Conceptual Foundations.

For more information and to register, please contact Angie Clark.
(lunch will be provided, so registration is required)

Register for this seminar
Henley Business School Office of the Future - CONTACT PR FOR USE
Event information
Date 23 October 2018
Time 12:00-13:30 (Timezone: Europe/London)
Venue Henley Business School, Greenlands Campus

Customer Engagement: B2C & B2B Conceptual Foundations

The Customer Engagement (CE) concept has been subject to significant academic and practitioner interest in recent years, as evidenced by studies exploring its conceptualisation, measurement and association to other concepts within broader nomological networks.

Despite these advances, little is yet known regarding CE’s key dynamics in B2C versus B2B contexts. This seminar aims to address this issue by reporting on two studies conducted within the domain of B2C and B2B CE and presenting a conceptual model applicable to each of these contexts. Implications are also discussed.

Associate Professor Linda D. Hollebeek

Associate Professor of Marketing

Montpellier Business School and NHH Norwegian School of Economics

Linda D. Hollebeek, Ph.D is Associate Professor at Montpellier Business School and NHH Norwegian School of Economics.

Her research to date, which has centered on customer/consumer engagement, has published in the Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management and Journal of Interactive Marketing, among others.

She is currently guest-editing Special Issues/Sections in the Journal of Service Research and European Journal of Marketing and has been appointed Associate Editor of the European Journal of Marketing and the Journal of Business Research.

For more information and to register, please contact Angie Clark.

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