Webinar: Mobile Moments for Competitive Advantage
This webinar will be presented by Dr Alessandro Inversini, Associate Professor in Marketing, Henley Business School.
The advent of smartphones completely revolutionised consumer behaviour. Consumers are now more exigent and are looking for local and contextual information. New trends such as mobile showrooming are questioning retailers’ marketing strategies. This webinar will explore the concept of mobile moments drawing from practitioners and academic literature to highlight challenges and opportunities for modern marketers.
About the Speaker:
Dr Alessandro Inversini is Associate Professor of Marketing, Henley Business School. He is an expert in marketing communication, digital communication and digital marketing with extensive academic and industry experience. Alessandro holds a PhD in Communication Science from the Università della Svizzera Italiana (2010), and a Master’s in Communication Sciences and Communication Technologies (2004).
To hear Alessandro's thoughts and pose him questions on the topic Mobile Moments for Competitive Advantage, register now for our webinar and complete the short booking form.
Please note: Registration is free of charge, but you do need to register in advance to receive the login details. Please register by 23:59 GMT on Monday 12 March to receive your login details in good time.