Webinar: Mobile Moments for Competitive Advantage
Henley Alumni Global Knowledge Webinar - Mobile Moments for Competitive Advantage.
This Webinar was hosted by Dr Alessandro Inversini, Associate Professor in Marketing, Henley Business School online at 12:30 GMT until 13:30 GMT on Wednesday 14 March.
In this webinar, Alessandro discussed the advent of smartphones which has completely revolutionised consumer behaviour. Consumers are now more exigent and are looking for local and contextual information. New trends such as mobile showrooming are questioning retailers’ marketing strategies. The webinar explored the concept of mobile moments drawing from practitioners and academic literature to highlight challenges and opportunities for modern marketers.
The full webinar can be viewed online here.
You might also like
Coaching Webinar - The Fertile Void – Exquisite Coaching Gestalt Style
What happened to you in your most exquisite coaching sessions? Invariably, all coaches answer something like, ‘I was in flow… effortless... totally in the moment and fully engaged – magic.’ Using the Gestalt principle of the Fertile Void, John will explain how to skillfully repeat this process so you can create these magic moments over and over.
Demystifying Finance in the Henley Executive MBA
When considering or embarking on an MBA, many students are apprehensive about one module in particular – Finance. This interactive webinar about the 'Managing Financial Resources' module, a core module of our Executive MBA programmes, will explore how we teach leaders to want to engage with financial information.
Challenges of leading change: Executive MBA taster workshop
This online taster session, focusing on leading change, will give you an opportunity to experience a typical Executive MBA workshop including group work, and take away leadership tips and tools.
This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. You can read more about what cookies we use here. If you do not wish to accept cookies from this site please either disable cookies or refrain from using the site.