|Date of event:||14 March 2018|
Henley Alumni Global Knowledge Webinar - Mobile Moments for Competitive Advantage.
This Webinar was hosted by Dr Alessandro Inversini, Associate Professor in Marketing, Henley Business School online at 12:30 GMT until 13:30 GMT on Wednesday 14 March.
In this webinar, Alessandro discussed the advent of smartphones which has completely revolutionised consumer behaviour. Consumers are now more exigent and are looking for local and contextual information. New trends such as mobile showrooming are questioning retailers’ marketing strategies. The webinar explored the concept of mobile moments drawing from practitioners and academic literature to highlight challenges and opportunities for modern marketers.
The full webinar can be viewed online here.