WOW: How Great Companies Deliver Both Purpose & Profit
The COVID-19 pandemic has seen some inspired corporate responses, such as Unilever donating €100 million of food and sanitizer, and guaranteeing the jobs of all 150,000 workers including contractors. But what if you’re a small business without millions to donate? Or in an unrelated industry without relevant products to give?
Professor Peter Miskell, Henley Business School, will introduce this talk about Ethical Capitalism, drawing on his expertise of the media industry, where he examines the fundamental economic and strategic choices facing media organisations. Essential for the world we live in.
Professor Alex Edmans talk will discuss what it means to be a responsible business, for companies of all sizes and in all industries. It will also explain the business case for responsibility in normal times as well as crisis times, and how companies can ensure that responsibility is consistent with long-term shareholder value.
Alex will draw on rigorous academic research, real-world examples, and his new book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, which headed the list of the Financial Times Business Books of the Month for March 2020 and was named to the FT’s Summer Reads of 2020.
About the speakers
Alex Edmans is Professor of Finance at London Business School. Alex has a PhD from MIT as a Fulbright Scholar, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley. He has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given the TED talk “What to Trust in a Post-Truth World” and the TEDx talk “The Social Responsibility of Business” with a combined 2 million views. Alex has appeared on Bloomberg, BBC, CNBC, CNN, ITV, Sky News and Sky Sports, and written for the Financial Times, Harvard Business Review, and Wall Street Journal.
Peter Miskell is a business historian with a particular interest in the development of multinational firms within the creative and cultural industries. Peter is Editor-in-Chief of the journal Management and Organizational History, and Co-Director of the Centre for International Business History. Has has recently been elected to the Council of the European Business History Association.