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Entrepreneurship Society Lead Workshop to Guide Students on How to Launch a Tech Product

On Wednesday 13 November 2019 over 25 students and emerging entrepreneurs participated in a workshop led by the University of Reading's Entrepreneurship Society to learn about launching their first tech product.

Entrepreneurship Society November 2019 Event Photo mtime20191128184349

The workshop, hosted by Henley Business School, was delivered by Steve Smith, CPO of Wildgoose. The event was opened by Julia Kala, the President of the Entrepreneurship Society and founder of Brighter Future Project, who welcomed and introduced Steve. After the introductions Steve spoke to the students about the journey from idea through to execution, utilising his first-hand knowledge of working in the tech scene for the last eight years.

Steve's talk focused on the growing trend in 'no-code' software tools, which help non-technical founders launch their tech product. Steve also gave students an insight into the key features of Search Engine Optimisation, App Store Optimisation, analytics and social media marketing.

All this gave a great insight for attendees into the IT reality for emerging ideas and new ventures that entrepreneurs can capitalise on. Steve also shared his personal story of how he started, including his first tech app and the development of Airbyte, who merged with Wildgoose earlier in 2019. Steve spoke openly about all the challenges he faced, especially with the merging process.

The event concluded with time for attendees to ask specific questions and get tips and advice first-hand from a tech entrepreneur with a networking session over pizza and drinks. Students enjoyed the chance to hone their networking skills and the next Entrepreneurship Society event is keenly anticipated.

Published 28th November 2019