Sales Masterclass Inspires Over 50 Students at Henley Business School

The Sales Masterclass was meticulously designed to equip students with the critical skills needed to present and pitch their ideas confidently, effectively, and persuasively. Glyn Miles, with his extensive experience and expertise, covered a wide range of topics that are essential for anyone looking to excel in sales.

One of the key highlights of the Masterclass was the focus on effective communication. Glyn emphasised the importance of clear and concise communication in sales, explaining how it can make or break a deal. He also delved into the art of identifying and leveraging customer pain points, a crucial skill for any salesperson. By understanding the challenges and needs of their customers, students learned how to tailor their pitches to offer the most relevant solutions.

Questioning techniques were another significant topic covered during the session. Glyn introduced the students to various questioning strategies that can help uncover valuable information from potential customers. These techniques are designed to build rapport and trust, making it easier to guide the conversation towards a successful sale.

The Sandler principles, a renowned sales methodology, were also discussed in detail. Glyn explained how these principles can be applied to manage the sales cycle effectively, from prospecting to closing the deal. The students were particularly interested in learning about the systematic approach that the Sandler principles offer, which can help them stay organised and focused throughout the sales process.

Storytelling and presentation skills were another major focus of the Masterclass. Glyn highlighted the power of storytelling in sales, demonstrating how a well-crafted story can captivate an audience and make a pitch more memorable. He provided practical tips on how to structure a compelling narrative and deliver it with confidence.

One of the most engaging parts of the Masterclass was the discussion on the DISC methodology. Glyn explained how this tool can be used to distinguish between different types of customers – Dominant, Influential, Stable, and Compliant. By understanding these personality types, students can tailor their sales approach to match the preferences and behaviours of their customers, increasing their chances of success.

The students were highly engaged throughout the session, actively participating in discussions and asking insightful questions. Their enthusiasm and curiosity were evident, and Glyn was more than happy to share his knowledge and experiences. The interactive nature of the Sales Masterclass made it a dynamic and enriching experience for everyone involved.

Feedback from the students was overwhelmingly positive. Many of them rated the Sales Masterclass as one of the best they have attended at Henley Business School. They appreciated the practical insights and real-world examples provided by Glyn, which made the concepts easier to understand and apply.

The Sales Masterclass delivered by Glyn Miles was a resounding success. It not only inspired the students but also equipped them with the essential skills needed to excel in the competitive world of sales. The Henley Enterprise Lab at Henley Business School continues to provide valuable opportunities for students to learn from industry experts, preparing them for successful careers in their chosen fields.

Learning and applying the knowledge of what sales is about and becoming good at selling is a crucial career and life skill essential for achieving success, howsoever defined.