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Aleksandra Petelina

Aleksandra 344 75nme3zxq

Specialisms

  • Digital and human interactions; customer experience; online communication; artificial intelligence; affective and cognitive engagements.

A tech-savvy PhD researcher in the field of Marketing & Reputation with business development and customer service experience across e-commerce and retail sector.

Open-minded, with a methodical approach to working and an eagerness to learn and develop personal skills in a practical setting.

Area of interest: Customer Experience, Customer Service Journey, Digital Technology, Artificial Intelligence, Digital & Service Employees Interactions, Online Communication

Research topic: Human and Digital interactions in online customer support: exploring the role of human & digital characteristics in driving a change in customers’ cognitive, affective and behavioural responses

Qualifications and Publications

MSc in International Business & Management (Distinction), Liverpool John Moores University (2018)

BA in International Business, Lahti University of Applied Sciences, Finland (2016)