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Alex Scher-Smith

Alex Scher Smith Profile Oct18 75j124qn8


  • An Investigation Into The Dark Side And Emotions Of Service Failure Within The Airline Industry Through The Medium Of Social Media

Alex Scher-Smith is a first year doctoral researcher under the supervision of Associate Professor Dr Cristiana Raquel Lages and Dr Rodrigo Perez Vega.

After Alex finished his MSc in Marketing and Digital Marketing, he was awarded a full-time fully funded PhD Studentship within the Marketing & Reputation department at Henley Business School.

Alex has formerly held marketing positions within the E-Commerce and Agency sector, alongside a career within the theatre and entertainment industry. He is currently researching the relationship between consumer negative valence encounters to service failure through the medium of social media. His other interests include consumer engagement, digital marketing, social media, consumer emotions and misbehaviours.

Qualifications and Publications

MSc Marketing and Digital Marketing, Distinction, Henley Business School, University of Reading (2018)

BA (Hons) Television Production, First Class Honours (1st), Bournemouth University (2017)

Marketing Essentials

Marketing Essentials (MM218) is a foundation module in Marketing. It provides students with an overview of Marketing as an academic subject, a key area of corporate activity and a fundamental...

Module code: MM218

Principles of Marketing

The module considers fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing. The module focuses on marketing at a strategic level....

Module code: MQM2PM