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Dr Bahram Mahmoodi Kahriz

Lecturer in Marketing

Bahram Mahmoodi Kahriz

Specialisms

  • Consumer motivation, attention and behavior, 
  • Emotions and emotion-regulation, 
  • Prosocial spending and decision making, 
  • Quantitative Methods, 
  • Constructive/destructive, (un)ethical behaviours in workplaces

Location

Whiteknights campus

Dr Bahram Mahmoodi Kahriz is a lecturer in Marketing with expertise in consumer psychology and behaviour. His research focuses on the effect of emotions, motivation and attention control on behaviour in organisational and consumer settings

Currently, Bahram is finalising a PhD in the Marketing and Reputation Department at Henley Business School. Further, he already holds a PhD in Psychology and has worked as an Assistant Professor of Psychology before coming to the UK. His research investigates the often surprising consequences of various emotions on behaviour in organisational and consumer settings. His research has been published in the Journal of Happiness Studies and has been covered in various outlets such as the Guardian, the Observer, the Hill and the Daily Mail.

Bahram was an advisor for Quantitative Techniques for DBA/PhD students at Henley Business School. Currently, he is supervising MSc projects in the M&R department and is an academic tutor at HBS.