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Dr Denise Tsang

Lecturer in International Business and Strategy

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Specialisms

  • High Tech Business Evolution, 
  • Globalization of Chinese Multinationals, 
  • Creativity and Talent Management, 
  • Cultute and International Management, 
  • Entrepreneurs, Leaders and Institutions

Location

HBS 135 Whiteknights

Dr Denise Tsang is a Lecturer in International Business and Strategy. She gained her PhD in Economics at Reading and became a permanent faculty member on the 1st October 2000. She has worked in other academic institutions including the University of the West of England, the University of Manchester, the University of Bath and Shandong University.

She is currently affiliated with the GLOBE 2020 Research Project, the Global Manufacturing Research Group and the John Dunning Centre for International Business.

Denise has first-hand experience in the manufacturing and service sector in Hong Kong, including Diane Freis, Hong Kong Jockey Club and Glaxo; she has also gained experience working in the Best Western Hotels and Resorts in England. Denise’s research is in the field of international business with a special focus on the socio-economic-politico context shaping global competition. She has published original work covering industries such as personal computers, telecommunication, business software, aerospace and computer games. Her recent research applies internalization theory within historical and industry settings. Denise is also researching the fast-changing environment of Chinese business, covering the Overseas Chinese, the Belt and Road Initiative and High-tech entrepreneurship. Her research has been supported by funding from the British Academy, the Leverhulme Trust, China Europe International Business School and the Japan Foundation.

Her teaching portfolio covers undergraduate and postgraduate modules in International Management, Global Competition and Emerging Economies; she adopts inquiry-based learning in teaching and provides support to neuro-divergent students. Denise is also an experienced doctoral and post-doc supervisor.

Reference: Zhang, Y. and Tsang, D. (2022) Knowledge and innovation within Chinese firms in the space sector. Journal of the Knowledge Economy. ISSN 1868-7865 doi: https://doi.org/10.1007/s13132-022-00935-w
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2021) Innovation in the British video game industry since 1978. Business History Review, 95 (3). pp. 543-567. ISSN 2044-768X doi: https://doi.org/10.1017/S0007680521000398
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. and Fuschi, D. (2020) A strategic assessment of Huawei into the fast future. In: Zhang, W., Alon, I. and Latteman, C. (eds.) Huawei Goes Global - Volume I: Made in China or the World. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan. ISBN 9783030475642
Henley faculty authors:
Dr Denise Tsang
Reference: Zhang, Y., Tsang, D. and Fuschi, D. L. (2020) Chinese multinationals on the new silk route: Managing political risk by branding the nation. Thunderbird International Business Review, 62 (3). pp. 291-303. ISSN 1520-6874 doi: https://doi.org/10.1002/tie.22131
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2018) Nation Branding in the 21st century: does China need a brand management strategy for the belt and road initiative? In: 30th Anniversary Conference of Chinese Economic Association, 22-23 Jun 2018, Edinburgh. (Unpublished)
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2017) Entrepreneurial crisis and opportunity in Chinese aerospace, 1949-2016. In: 2nd Utrecht/Reading Entrepreneurship Conference, 24 -25 March 2017. (In Press)
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2017) Industrial democracy in the Chinese aerospace industry: the innovation catalyst. Palgrave Macmillan, UK. ISBN 9781137580221 doi: https://doi.org/10.1057/978-1-137-58023-8
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2017) Contextualizing employee voice of innovative China: tradition and modernity within the knowledge-intensive sector. In: 7th Annual International Conference on Human Resource Management and Personal Development in the Digital Age, 11-12 Dec 2017, Singapore. doi: https://doi.org/10.5176/2251-2349_HRMPD17.28
Henley faculty authors:
Dr Denise Tsang
Reference: Su, M. and Tsang, D. (2017) Entrepreneurial judgment and re-combinative innovation: the emergence of the Chinese aerospace industry. Advances in Economics, Business and Management Research, 31. pp. 14-18. ISSN 2352-5428 doi: https://doi.org/10.2991/msmi-17.2017.4
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. and Zawawi, D. (2017) Multiculturalism and creative British South Asian films. In: 3rd International Conference on Modern Education and Social Science, 21-23 April, 2017, Nanjing, China.
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. and Chen, L. (2016) Pro-market reform and aerospace innovation in China. Organisational Studies and Innovation Review, 2 (4). pp. 112-119. ISSN 2059-2264
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2015) Entrepreneurial creativity in a virtual world. Edward Elgar, Cheltenham, pp224. ISBN 9781849808163
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. and Qun, R. (2015) Viral marketing and the new competitive advantage. Journal of Organisational Studies and Innovation, 2 (1). pp. 41-54. ISSN 2056-9122
Henley faculty authors:
Dr Denise Tsang
Reference: Boonchoo, P., Wadeson, N. and Tsang, D. (2013) The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers. Journal of Research in Marketing and Entrepreneurship, 15 (1). pp. 61-78. ISSN 1471-5201 doi: https://doi.org/10.1108/JRME-08-2012-0023
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. and Park, Y. (2013) How culture and government shape entrepreneurial innovation: the case of Korean and UK online gaming firms. Asian Journal of Technology Innovation, 21 (2). pp. 237-250. ISSN 1976-1597 doi: https://doi.org/10.1080/19761597.2013.866315
Henley faculty authors:
Dr Denise Tsang
Reference: Ellis, G. and Tsang, D. (2010) Can short-term international assignment solve an organization's talent shortages? In: Vaiman, V. (ed.) Talent Management of Knowledge Workers. Palgrave Macmillan, Basingstoke, pp. 139-162. ISBN 9780230242876
Henley faculty authors:
Dr Denise Tsang
Reference: Zawawi, D. and Tsang, D. (2009) Understanding Emotional Intelligence in a diverse society. International Journal of Business and Management Studies, 1 (2). pp. 27-38. ISSN 1309-8047
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2009) Stanley Ho. In: Alon, I. and Zhang, W. (eds.) Biographical dictionary of new Chinese entrepreneurs and business leaders. Edward Elgar, Cheltenham. ISBN 9781849801300
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2009) Liu Jiren. In: Alon, I. and Zhang, W. (eds.) Biographical dictionary of new Chinese entrepreneurs and business leaders. Edward Elgar, Cheltenham. ISBN 9781849801300
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2009) Chaebols. In: Wankel, C. (ed.) Encyclopedia of business in today's world. Sage. ISBN 9871412964272
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2007) Leadership, national culture and performance management in the Chinese software industry. International Journal of Productivity and Performance Management, 56 (4). pp. 270-284. ISSN 1741-0401 doi: https://doi.org/10.1108/17410400710745306
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2006) The entrepreneurial culture: network advantage within Chinese and Irish software firms. Edward Elgar Publishing, Cheltenham, pp208. ISBN 9781845420147
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2005) Growth of entrepreneurial software firms in cities. Technovation, 25 (11). pp. 1331-1336. ISSN 0166-4972 doi: https://doi.org/10.1016/j.technovation.2004.03.011
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2004) US foreign direct investment within the UK microcomputer industry. In: McDonald, F., Mayer, M. and Buck, T. (eds.) The Process of Internationalization. Palgrave, pp. 42-62. ISBN 9781403932280
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2003) The interaction between supply chain strategy and industry environment: industry creation or industry evolution in European microcomputers. The Marketing Review, 3 (3). pp. 311-327. ISSN 1472-1384 doi: https://doi.org/10.1362/146934703322383480
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2002) The corporate supplier network within the European personal computer industry. In: Lundan, S. M. (ed.) Network Knowledge in International Business. New Horizons in International Business series. Edward Elgar, pp. 251-272. ISBN 9781781950623
Henley faculty authors:
Dr Denise Tsang
Reference: Tsang, D. (2002) Business strategy and national culture: US and Asian microcomputer multinationals in Europe. New Horizons in International Business series. Edward Elgar. ISBN 9781840644807
Henley faculty authors:
Dr Denise Tsang

Culture and Competition

This module focuses upon the impact of business culture on competition. It comprises an inter-disciplinary approach with perspectives from strategic management, human resource management, general social sciences and the humanities...

Module code: MMM159

Institutions and Emerging Firms

As the global economic dominance shifts away from the USA and Europe, an understanding of firms originating from emerging economies is essential....

Module code: MM308

Comparative International Management

This module focuses on management variations across the globe. It is concerned with national variations in business system, innovation and organisation behaviour, and how these differences influence firm performance....

Module code: MM230

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