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Dr Denise Tsang


Dr denise tsang 397 3 Denise Tsang 75e5pfi5g


  • High Tech Business Evolution, 
  • Globalization of Chinese Multinationals, 
  • Creativity and Talent Management, 
  • Cultute and International Management, 
  • Entrepreneurs, Leaders and Institutions


HBS 135 Whiteknights

Denise Tsang is of Chinese and SE Asian heritage. She is an author, a researcher, an editor, a speaker and a CMBE, and has a prior visiting position in top universities - Shandong, Bath and Manchester.

Denise graduated from the Education University of Hong Kong. She also obtained a first-class degree in Management and Business Administration from Reading University in 1994, and completed her PhD in Economics with a scholarship in 1998.

Reference: Tsang, D. (2021) Innovation in the British video game industry since 1978. Business History Review, 95 (3). pp. 543-567. ISSN 2044-768X doi:
Reference: Tsang, D. and Fuschi, D. (2020) A strategic assessment of Huawei into the fast future. In: Zhang, W., Alon, I. and Latteman, C. (eds.) Huawei Goes Global - Volume I: Made in China or the World. Palgrave Studies of Internationalization in Emerging Markets. Palgrave Macmillan. ISBN 9783030475642
Reference: Zhang, Y., Tsang, D. and Fuschi, D. L. (2020) Chinese multinationals on the new silk route: Managing political risk by branding the nation. Thunderbird International Business Review, 62 (3). pp. 291-303. ISSN 1520-6874 doi:
Reference: Tsang, D. (2018) Nation Branding in the 21st century: does China need a brand management strategy for the belt and road initiative? In: 30th Anniversary Conference of Chinese Economic Association, 22-23 Jun 2018, Edinburgh. (Unpublished)
Reference: Tsang, D. (2017) Entrepreneurial crisis and opportunity in Chinese aerospace, 1949-2016. In: 2nd Utrecht/Reading Entrepreneurship Conference, 24 -25 March 2017. (In Press)
Reference: Tsang, D. (2017) Industrial democracy in the Chinese aerospace industry: the innovation catalyst. Palgrave Macmillan, UK. ISBN 9781137580221 doi:
Reference: Tsang, D. (2017) Contextualizing employee voice of innovative China: tradition and modernity within the knowledge-intensive sector. In: 7th Annual International Conference on Human Resource Management and Personal Development in the Digital Age, 11-12 Dec 2017, Singapore. doi:
Reference: Su, M. and Tsang, D. (2017) Entrepreneurial judgment and re-combinative innovation: the emergence of the Chinese aerospace industry. Advances in Economics, Business and Management Research, 31. pp. 14-18. ISSN 2352-5428 doi:
Reference: Tsang, D. and Zawawi, D. (2017) Multiculturalism and creative British South Asian films. In: 3rd International Conference on Modern Education and Social Science, 21-23 April, 2017, Nanjing, China.
Reference: Tsang, D. and Chen, L. (2016) Pro-market reform and aerospace innovation in China. Organisational Studies and Innovation Review, 2 (4). pp. 112-119. ISSN 2059-2264
Reference: Tsang, D. (2015) Entrepreneurial creativity in a virtual world. Edward Elgar, Cheltenham, pp224. ISBN 9781849808163
Reference: Tsang, D. and Qun, R. (2015) Viral marketing and the new competitive advantage. Journal of Organisational Studies and Innovation, 2 (1). pp. 41-54. ISSN 2056-9122
Reference: Boonchoo, P., Wadeson, N. and Tsang, D. (2013) The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers. Journal of Research in Marketing and Entrepreneurship, 15 (1). pp. 61-78. ISSN 1471-5201 doi:
Reference: Tsang, D. and Park, Y. (2013) How culture and government shape entrepreneurial innovation: the case of Korean and UK online gaming firms. Asian Journal of Technology Innovation, 21 (2). pp. 237-250. ISSN 1976-1597 doi:
Reference: Ellis, G. and Tsang, D. (2010) Can short-term international assignment solve an organization's talent shortages? In: Vaiman, V. (ed.) Talent Management of Knowledge Workers. Palgrave Macmillan, Basingstoke, pp. 139-162. ISBN 9780230242876
Reference: Zawawi, D. and Tsang, D. (2009) Understanding Emotional Intelligence in a diverse society. International Journal of Business and Management Studies, 1 (2). pp. 27-38. ISSN 1309-8047
Reference: Tsang, D. (2009) Stanley Ho. In: Alon, I. and Zhang, W. (eds.) Biographical dictionary of new Chinese entrepreneurs and business leaders. Edward Elgar, Cheltenham. ISBN 9781849801300
Reference: Tsang, D. (2009) Liu Jiren. In: Alon, I. and Zhang, W. (eds.) Biographical dictionary of new Chinese entrepreneurs and business leaders. Edward Elgar, Cheltenham. ISBN 9781849801300
Reference: Tsang, D. (2009) Chaebols. In: Wankel, C. (ed.) Encyclopedia of business in today's world. Sage. ISBN 9871412964272
Reference: Tsang, D. (2007) Leadership, national culture and performance management in the Chinese software industry. International Journal of Productivity and Performance Management, 56 (4). pp. 270-284. ISSN 1741-0401 doi:
Reference: Tsang, D. (2006) The entrepreneurial culture: network advantage within Chinese and Irish software firms. Edward Elgar Publishing, Cheltenham, pp208. ISBN 9781845420147
Reference: Tsang, D. (2005) Growth of entrepreneurial software firms in cities. Technovation, 25 (11). pp. 1331-1336. ISSN 0166-4972 doi:
Reference: Tsang, D. (2004) US foreign direct investment within the UK microcomputer industry. In: McDonald, F., Mayer, M. and Buck, T. (eds.) The Process of Internationalization. Palgrave, pp. 42-62. ISBN 9781403932280
Reference: Tsang, D. (2003) The interaction between supply chain strategy and industry environment: industry creation or industry evolution in European microcomputers. The Marketing Review, 3 (3). pp. 311-327. ISSN 1472-1384 doi:
Reference: Tsang, D. (2002) The corporate supplier network within the European personal computer industry. In: Lundan, S. M. (ed.) Network Knowledge in International Business. New Horizons in International Business series. Edward Elgar, pp. 251-272. ISBN 9781781950623
Reference: Tsang, D. (2002) Business strategy and national culture: US and Asian microcomputer multinationals in Europe. New Horizons in International Business series. Edward Elgar. ISBN 9781840644807

Culture and Competition

This module focuses upon the impact of business culture on competition. It comprises an inter-disciplinary approach with perspectives from strategic management, human resource management, general social sciences and the humanities...

Module code: MMM159

Institutions and Emerging Firms

As the global economic dominance shifts away from the USA and Europe, an understanding of firms originating from emerging economies is essential....

Module code: MM308

Comparative International Management

This module focuses on management variations across the globe. It is concerned with national variations in business system, innovation and organisation behaviour, and how these differences influence firm performance....

Module code: MM230