Specialisms
- Culture and consumption,
- Cross-cultural and international marketing,
- Digital consumption practices,
- Branding,
- Acculturation and identity
Location
Dr Gaye Bebek is a consumer researcher interested the ways consumers shape and construct their identities in the new spaces, places and formats via their consumption practices.
My research is focused on understanding the ways consumers shape and construct their identities in the modern markets. My work appeared on Journal of Business Research, Journal of Macromarketing among others.
Branding
Branding is a fascinating topic that receives much attention in the popular press. The lectures explore and discuss theories and business practices related to building and managing strong brands. The...
Specialisms
- Culture and consumption
- Cross-cultural and international marketing
- Digital consumption practices
- Branding
- Acculturation and identity
Location
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