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Dr Gaye Bebek

Lecturer in Marketing

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Specialisms

  • Culture and consumption, 
  • Cross-cultural and international marketing, 
  • Digital consumption practices, 
  • Branding, 
  • Acculturation and identity

Location

Whiteknights Campus

Dr Gaye Bebek is a consumer researcher interested the ways consumers shape and construct their identities in the new spaces, places and formats via their consumption practices.

My research is focused on understanding the ways consumers shape and construct their identities in the modern markets. My work appeared on Journal of Business Research, Journal of Macromarketing among others.