Specialisms
- Can brand identity influence client funding for scientific research institutes?
I graduated from the Gulf University for Science & Technology, Kuwait with a Bachelor's Degree in Marketing and an MBA of Marketing Concentration (class valedictorian).
My areas of academic interest include, branding scientific research, applications of branding to secure research funds and understanding the impact of branding variables on the perceived quality of research produced by national labs.
Specialisms
- Can brand identity influence client funding for scientific research institutes?
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