Dr Irene Garnelo-Gomez

Irene is the module convenor and lecturer for 'New Directions in Business and Corporate Social Responsibility' (UG) and ‘Marketing for a better, sustainable world’ (PG). She is also part of the teaching team for the Reputation and Responsibility module (MBA), delivering workshops and facilitating study trips nationally and internationally. Irene also supervises PhD students and UG and MSc dissertations.

Current PhD students:

• Samuel Lawal. Research Topic: Investigating how different stakeholder perspective in organisational narrative communication influence individuals’ implicit attitudes, explicit attitudes, intentions, and behaviours towards communicated issues.
• Randa Diab. Research Topic: Stakeholder-defined Corporate Social Responsibility: A study investigating cultural implications on CSR in Kuwait.
• Sarah Quinn. Research Topic: Power and trust within NGO-donor relationships.
• Kenny Asawachatroj. Research Topic: Exploring minimalist emotions: A cross-cultural study in the United Kingdom and Thailand.

PhD students supervised to completion:

• Christos Michael. Research Topic: Negative publicity in the age of social media: Examining the consumer-company relationship after a company faces negative publicity online. PhD awarded 31st of May 2022.
• Tim Groves. Research Topic: An abductive investigation into good and bad cross-sector collaborations from a social sector perspective: The role of collaboration competency. PhD awarded 31st of January 2023.

Irene is a member of the John Madejski Centre for Reputation. Her research interests include sustainable behaviour, pro-social behaviour, CSR and social marketing and she is involved in several research projects in these areas. From 2020 to 2022, she was part of a six-country consortium working on an EIT Food project focused on increasing levels of trust in the food chain among consumers. She is also part of a UK-wide team exploring youth social action, in partnership with national and local governments and non-for-profit organisations. Irene has presented her work at well-known management (AOM, BAM), sociology (ESA) and psychology (ICAP) conferences and at more specific events such as those organised by SCORAI (focused on sustainable consumption) and ESMA/WSM (focused on social marketing). She also co-chaired the 10th International Corporate Identity/Associations Research Group Conference (CIARG) and co-chaired the ‘Sustainability and Social Innovation’ stream at the International Social Innovation Research Conference (ISIRC) in 2020, 2021 and 2022.

She completed a PhD in Management at Henley Business School, exploring the interplay between identity expression and motivational drives in sustainable living. She also holds a MSc in Sociology (University of Aberdeen) and a BSc in Marketing and Market Research (University of Leon, Spain).