Specialisms
- The Role of Consumer Identity and Emotional Appeals in Sustainable Consumption
Jan Muravskaia is a Henley Business School PhD student in the department of Leadership, Organisations, Behaviour and Reputation.
Her main areas of research interest include sustainability, consumer behaviour and ethical marketing.
In 2020, Jan earned an MPhil in Management (Marketing) from the Graduate School of Management, Saint-Petersburg State University (Russia). She also holds a BSc in Environmental Engineering qualification from the Information Technologies, Mechanics and Optics (ITMO) National Research University (Russia).
Specialisms
- The Role of Consumer Identity and Emotional Appeals in Sustainable Consumption
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