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Dr. Kanawat Asawachatroj (Kenny)

Kanawat Kenny Asawachatroj

Specialisms

  • Cultures, 
  • Emotions, 
  • Minimalist, 
  • Social Marketing/Sustainable Marketing, 
  • Marketing Strategy

Location

Whiteknights Campus

Dr. Kanawat Asawachatroj (Kenny) is a researcher and marketing strategist with over a decade of global experience spanning corporate leadership and academic practice. His research utilizes cross-cultural qualitative methodologies to explore the complex intersections of emotions, cultural identity, sustainability, and consumer behavior.

In 2025, Dr. Asawachatroj earned his PhD in Management (Marketing & Reputation) from Henley Business School under a fully-funded scholarship. His doctoral thesis, titled "Exploring Minimalist Emotions: A Cross-Cultural Study in the United Kingdom and Thailand," was supervised by Assistant Professor Irene Garnelo-Gomez and Professor Carola Hillenbrand, offering the know which different lifestyles drive unique emotional experiences across diverse cultural landscapes.

Kenny’s academic foundation is further bolstered by an MSc in Strategic Marketing from Imperial College Business School, London—where he was honored on the Dean’s List for Academic Excellence—and a BBA in Marketing from Thammasat Business School, Thailand.

Parallel to his academic career, Kenny has built an extensive corporate portfolio in marketing strategy, partnership development, and branding. He has held senior roles across the UK and Thailand, most recently serving as a Country Manager (UK/UAE) for a prominent Asian beer brand, where he navigated high-level international market dynamics.

A dedicated educator, Dr. Asawachatroj is an Associate Fellow of the Higher Education Academy (AFHEA) in the UK. His teaching experience are related to "Branding", "Global marketing", "Marketing strategy" and "Consumer behaviour" at various business schools in both the United Kingdom and Thailand, bridging the gap between theoretical marketing frameworks and real-world industrial application.

Henley Business School Studentship