
Specialisms
- Digital Green Nudging Effectiveness and Message Framing on Consumers' Purchase of Sustainable Fashion: a Cross-Cultural Study
Stephen Ukenna is a Henley Business School PhD student in the department of Leadership, Organisations, Behaviour and Reputation.
His research interests focus on sustainable fashion across Africa, specifically in Nigeria and South Africa.
Prior to joining Henley Business School, Stephen earned an MSc in Marketing and a PGDip in Marketing from Nnamdi Azikiwe University (Nigeria) in 2008 and 2006 respectively. His other qualifications include a BSc in Accountancy from the same institution and a Higher National Diploma in Marketing from the Federal Polytechnic Nekede (Nigeria).
Specialisms
- Digital Green Nudging Effectiveness and Message Framing on Consumers' Purchase of Sustainable Fashion: a Cross-Cultural Study
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