Specialisms
- Do Sustainability Messages Work Better with Digital Support? Examining the Interaction Between Message Framing and Persuasive Technology Cues in Sustainable Fashion Consumption
Stephen Ukenna is a Henley Business School PhD student in the department of Leadership, Organisations, Behaviour and Reputation.
His research interests focus on sustainable fashion across Africa, specifically in Nigeria and South Africa.
Prior to joining Henley Business School, Stephen earned an MSc in Marketing and a PGDip in Marketing from Nnamdi Azikiwe University (Nigeria) in 2008 and 2006 respectively. His other qualifications include a BSc in Accountancy from the same institution and a Higher National Diploma in Marketing from the Federal Polytechnic Nekede (Nigeria).
Specialisms
- Do Sustainability Messages Work Better with Digital Support? Examining the Interaction Between Message Framing and Persuasive Technology Cues in Sustainable Fashion Consumption