- Social Informatics,
- Media System Design,
- Social Media
Xiaoting Yang is a BISA PhD student currently studying Informatics and System Science.
In an era dominated by technological advancements, the integration of artificial intelligence (AI) into various aspects of our lives is undeniable. One area where AI has made substantial inroads is in the realm of persuasive communication. AI systems are increasingly employed to influence human decisions and behaviours, whether it be in marketing, politics, healthcare, or personal interactions. This paradigm shift in the landscape of persuasion prompts a fundamental question: How does AI persuasion differ from human persuasion, and how can we enhance the persuasive efficacy of AI systems?
The concept of persuasion has deep-rooted historical significance, dating back to ancient rhetorical traditions and psychological theories of human cognition and communication. Traditional persuasion, reliant upon human-to-human interaction, involves a complex interplay of verbal and non-verbal cues, empathy, and nuanced understanding of individual differences. In contrast, AI persuasion leverages algorithms, data analytics, and machine learning techniques to tailor messages and strategies to target audiences. This divergence in approaches introduces a unique set of challenges and opportunities that necessitate thorough investigation.
The objective of this research is to provide a comprehensive exploration of AI persuasion, contrasting it with human persuasion, and developing strategies to enhance the effectiveness of AI-driven persuasive communication. In doing so, this study will address several key dimensions:
The research presented in this dissertation will contribute to a deeper understanding of the evolving landscape of persuasion in an AI-driven world. It seeks to bridge the gap between AI and human persuasion, leveraging the strengths of both to optimize persuasive outcomes. Ultimately, this study aspires to inform the responsible and ethical deployment of AI in persuasive contexts, fostering a more nuanced and informed approach to influence in our increasingly digital and AI-enhanced society.
- Social Informatics
- Media System Design
- Social Media