AI Strategy and Implementation
Transforming AI strategy into measurable results
- Identify and prioritise high-value AI opportunities using practical, proven frameworks
- Build a structured roadmap to integrate AI into core business operations
- Align AI projects against strategic goals for measurable impact
- Explore the organisational and leadership shifts essential for successful transformation
- Collaborate and refine your approach through peer learning and real-world, case-based workshops
What you need to know
Overview
Henley's AI Strategy and Implementation programme empowers individuals and organisations to move beyond theory and unlock real business impact through AI. Designed for decision-makers ready to take action, the programme provides practical tools, structured steps, and hands-on experience to guide AI initiatives from concept to deployment.
At its core is a solid framework encompassing purpose, process, people, partners and performance. This 5 P’s model is used as a strategic lens for guiding technology adoption and business model change in the AI era.
Applying AI to your organisation
Through live exercises, real-world case studies, and exposure to cutting-edge platforms such as Large Language Models, participants gain actionable insight into how AI can drive value across their organisation. The programme explores applications such as text, image, and video generation, avatars, and secure AI systems - building confidence in applying these technologies strategically. These will be in the context of AI Business Change, AI Talent, Governance, KPIs and Cyber Security.*
Participants shape an AI roadmap aligned with their business goals and a follow-up session supports the progress against it. They also receive an invitation to join an exclusive AI Business Leaders network for continued learning and peer connection.
As AI reshapes how organisations operate, compete, and create value, this programme offers the clarity, structure, and practical insight urgently needed to lead with confidence and purpose.
* The content and examples will be subject to change to reflect the latest AI developments.
Who is this suitable for?
The programme is designed for decision-makers shaping organisational strategy, fostering innovation, and leveraging AI to deliver efficiency and competitive advantage.
Enrol your team to accelerate business impact and build a shared strategic language and mindset. Contact us for group pricing.
Key benefits
- Gain strategic advantage by embedding AI into core operations with a structured, strategic approach.
- Future-proof the organisation by building internal capability to lead AI adoption confidently and responsibly.
- Respond to market shifts with agility by equipping teams to navigate complexity and lead change.
- Create value by reimagining how products, services, and processes are designed and delivered.
- Build trust and alignment across the organisation through a shared understanding of AI’s role in business transformation.
- Learn how to apply a practical framework to identify and prioritise AI opportunities.
- Implement a structured roadmap to integrate AI into core business operations.
- Align AI projects with strategic outcomes and measurable impact through expert guidance.
- Gain insight into the organisational and leadership shifts essential for AI success.
- Engage in peer learning and case-based workshops to test and refine your approach.
Start dates
Course structure
Day 1: Strategy, Readiness, and Prioritisation
Explore what AI means for your industry and how it aligns with organisational purpose and strategy. Gain insight into the Five Ps framework and experience a practical, hands-on approach through demonstration-led learning.
You’ll engage with AI tools such as OpenAI and Claude to support strategic analysis and content creation. Experience synthetic video generation with HeyGen and Vidyo, and experiment with avatars and voice models to enhance training and onboarding experiences. The programme also addresses secure system design and data governance, emphasising the importance of responsible and ethical implementation.*
* The content and examples will be subject to change to reflect the latest AI developments.
Strategic Framing for AI Adoption
Define the role of AI within your organisation, cutting through the hype to uncover real-world value and aligning AI initiatives with long-term strategic goals:
• What AI means for your industry
• Aligning AI with business strategy and corporate purpose
• Risks, hype, and real-world value
AI Maturity and Readiness Assessment
Assess your organisation’s readiness to adopt and scale AI effectively. This includes evaluating talent, culture, and data foundations - critical elements for creating the right internal conditions for AI success:
• Interactive self-assessment of organisational capability
• Exploring talent, culture, and data foundations
• Creating the right internal conditions for AI
Use Case Mapping and Prioritisation
Learn how to apply Case Mapping and Prioritisation to identify, evaluate, and prioritise AI opportunities across your organisation. You'll be introduced to practical tools and frameworks to help you focus on initiatives that deliver both immediate value and long-term strategic advantage:
• Identifying and categorising AI opportunities across functions
• Tools for prioritising quick wins and long-term strategic bets
• Industry examples of success and failure
Day 2: Embedding and Scaling AI
The focus shifts to translating strategy into action, with an emphasis on partners, performance, and process. You'll be guided through the practical realities of implementing AI - from pilot projects to enterprise-wide transformation.
Implementation Pathways
Explore how to run AI pilots with strategic alignment, manage stakeholder engagement, and scale initiatives for lasting impact, ensuring that adoption is both technically sound and culturally supported:
• Running AI pilots with strategic alignment
• Managing adoption and stakeholder engagement
• Scaling from experimentation to enterprise-wide impact
Workshop - Your AI Action Plan
In this hands-on workshop, you'll begin shaping a tailored AI roadmap aligned with your organisation’s goals, with peer feedback and expert guidance:
• Breakout session to shape your roadmap and implementation model
• Peer feedback and facilitator review
• Preparing for next steps internally
Business Models, Partners and Scaling AI
Discover how to scale AI initiatives through the right business models and partnerships. You’ll explore whether to build, buy, or collaborate, manage ecosystems effectively, and measure ROI to sustain long-term performance:
• When to build, buy, or partner
• Managing partnerships and ecosystems
• Tracking ROI and sustaining performance
Closing Roundtable - From Insight to Action
A reflective roundtable concludes the day, giving you the chance to consolidate your learning, share insights, and commit to next steps. You’ll be inspired to turn ideas into action and build momentum for successful implementation.
Follow-up and Support
All participants receive:
• A workbook and templates for AI implementation planning
• A short online follow-up session to review post-programme progress
• Access to an invite-only AI Business Leaders group for ongoing support
Teaching staff
During the programme, Andrew and Denis will be joined by guest speakers from organisations that are delivering AI Business change to share their experiences and be involved in the discussion.
Frequently Asked Questions
Do I need a technical background to join?
No. This programme is designed for those leading or supporting AI transformation, regardless of technical expertise. The focus is on strategic thinking, implementation planning, and confident leadership - not coding.
What makes this programme different from other AI courses?
Many AI courses focus on tools. This programme focuses on transformation. It equips participants with a strategic framework (the Five Ps), real-world insight, and a tailored implementation plan to drive measurable impact across their organisation.
Will I be able to apply what I learn immediately?
Yes. The programme is built around live exercises and practical outputs that can be applied directly to current organisational challenges. Participants leave with a ready-to-use AI implementation roadmap.
Is this programme right for me if I’m just starting to explore AI?
Absolutely. Whether you're curious or already involved in AI initiatives, the programme meets you where you are - building confidence, clarity, and capability to lead AI adoption with purpose.
Location & facilities
Greenlands campus
Set on the banks of the River Thames and surrounded by countryside, our Greenlands campus in Henley-on-Thames provides an inspiring and reflective learning environment.
Fitness and wellbeing
Dining, refreshments and accommodation
Why choose Henley?
4th
in the UK overall for executive education programmes
(Financial Times Executive Education ranking 2025)25th
in the world overall for executive education open programmes
(Financial Times Executive Education 2025 )For over 80 years, Henley Business School has developed confident, resilient leaders capable of navigating complexity and driving meaningful change. Our Executive Education is built on four pillars:
- Practical: we combine academic rigour with a strong practical focus, so you can immediately apply what you have learned back in your organisation.
- Relevant: Henley faculty are experienced practitioners who can support you in exploring solutions to your organisation’s challenges.
- Collaborative: Open programmes enable you to expand your network, gain new perspectives and share ideas with peers from a range of backgrounds and sectors.
- Personal: deliberately small learning groups allow you to benefit from individual attention and a confidential environment. We encourage you to understand your unique strengths, leadership style, and areas for development.
In the context of AI, this becomes a powerful differentiator. As organisations move beyond isolated pilots and seek to embed AI at scale, Henley offers a leadership-first approach. Our practitioner-led programmes equip decision-makers not just with technical awareness, but with the frameworks, mindset, and ethical judgment needed to lead AI transformation confidently and cohesively in a fast-changing world.
Contact us
Open Programmes
If you have any questions or would like to learn more about the programme, please contact our programme advisors.
Email: exec@henley.ac.ukTelephone: 01491 418767
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