'Emotion in Strategy, Innovation, and Entrepreneurship' - Digitalisation, Marketing and Entrepreneurship Department Seminar

Abstract:

In this talk, Dr Chris Golding will discuss his research on how emotion shapes the processes and outcomes of strategy, innovation, and entrepreneurship. Dr Golding's work examines how both experienced and expressed emotion can influence the decisions, interactions, and outcomes that drive innovation and change within organizations. Using qualitative methods, he explores how leaders and teams navigate tension, uncertainty, and opportunity, and how these experiences affect whether novel ideas and directions are accepted or rejected. Dr Golding will share insights from ongoing projects and reflect on what it means to view strategy, innovation, and entrepreneurship as emotional—rather than purely rational—processes.

Bio:

Dr Chris Golding is a Lecturer in Innovation and Entrepreneurship at Henley Business School, University of Reading. His research examines how experienced and expressed emotion shape strategic decision-making, and how this affects innovation and strategic renewal in organizations. Prior to joining Reading in 2025, Chris was a Lecturer in Innovation and Strategy at Alliance Manchester Business School, University of Manchester.

Location:

This seminar is for an internal audience and will take place in room 201, Henley Business School, WK campus. For those unable to join in person, a Teams link is available by request. If you are interested in attending, please contact the DME Office via dme.office@henley.ac.uk.