IBS Lunchtime Research Seminar - Are Organisations Ready for AI Answer Engines?

You are cordially invited to attend an International Business and Strategy Departmental Research Meeting, during which there will be a presentation by Professor Eric Zhao, Said Business School. A reminder that attendance for IBS (full time, research oriented) staff and full-time students is compulsory, and where possible, must be in person. Individuals unable to attend in person, due to legitimate reasons will be provided a Teams link on request. Non-IBS staff are welcome to attend, but must register prior to the event. If you have not received the email invite please email Angie Clark

Please join us in Room 108, Henley Business School, if you would like to attend, please register using the link below:

Please make sure you let me know in advance if you intend to attend in person so that the correct amount of catering is booked.

Date: Wednesday 28th October HBS Room 108

Time: 13.00 - 14.30

Abstract:

Consumers allocate attention before they allocate money. While consumers used to rely on search engines for identifying and screening options, they increasingly turn to AI answer engines such as ChatGPT which act on their behalf to source information, shortlist options, and make recommendations. Therefore, organizations now must win attention from AI answer engines first. In this paper, we ask what drives this AI attention and provide some initial evidence based on a large-scale archival database plus an experimental design.