IDEAFEST Workshop

If you're a student at the Henley Business School or University of Reading and have an idea for a new business, you can enter the IDEAFEST Competition and pitch your idea for the chance to win a prize of £1,000, plus mentoring to help you take it to the next stage and make your business idea a reality!

Event information
Date	17 January 2019
Time	10:30-13:00 (Timezone: Europe/London)

The IDEAFEST Workshop is an opportunity offered to students who intend to enter the Competition. The Workshop will provide students with some insights into the theory and practice of business idea generation and development. It will be held on 17th January 2019, 10:30am, in room G10 of the Henley Business School building (Whiteknights campus).

The IDEAFEST Workshop will include talks by Jurek Sikorski, Executive Director of Henley Centre for Entrepreneurship, Dr Norbert Morawetz, Associate Professor in Entrepreneurship, and a panel consisting of winners of past IDEAFEST Competitions offering their top tips and explaining the contest from a student perspective.

To register to attend the Workshop, please click here.

A full breakdown of the Workshop is listed below:

10:30am, Introduction to Entrepreneurship (Jurek Sikorski and Norbert Morawetz)

- What is entrepreneurship?

- Why become an entrepreneur?

- What are the characteristics of successful entrepreneurs?

- How are we all entrepreneurs?

10:45am, Developing your Business Idea (Norbert Morawetz)

- What is your idea?

- Who is your customer?

- How will you reach your customer?

- How will you make money?