IDEAFEST Workshop

Event factfile

Date of event: 17 January 2019
Event ends: 17 January 2019
Start time: 10:30
End time: 13:00
IDEAFEST Workshop

If you're a student at the Henley Business School or University of Reading and have an idea for a new business, you can enter the IDEAFEST Competition and pitch your idea for the chance to win a prize of £1,000, plus mentoring to help you take it to the next stage and make your business idea a reality!

The IDEAFEST Workshop is an opportunity offered to students who intend to enter the Competition. The Workshop will provide students with some insights into the theory and practice of business idea generation and development. It will be held on 17th January 2019, 10:30am, in room G10 of the Henley Business School building (Whiteknights campus).

The IDEAFEST Workshop will include talks by Jurek Sikorski, Executive Director of Henley Centre for Entrepreneurship, Dr Norbert Morawetz, Associate Professor in Entrepreneurship, and a panel consisting of winners of past IDEAFEST Competitions offering their top tips and explaining the contest from a student perspective.

To register to attend the Workshop, please click here.

A full breakdown of the Workshop is listed below:


10:30am, Introduction to Entrepreneurship (Jurek Sikorski and Norbert Morawetz)

- What is entrepreneurship?

- Why become an entrepreneur?

- What are the characteristics of successful entrepreneurs?

- How are we all entrepreneurs?


10:45am, Developing your Business Idea (Norbert Morawetz)

- What is your idea?

- Who is your customer?

- How will you reach your customer?

- How will you make money?

- Why will your idea sell?

- How will you validate your idea?


11:15am, Protecting your Business Idea (Jurek Sikorski)

- What makes your idea different?

- How can you stay ahead of copycats and competitors?


11:15am, Break


11:30am, Introduction to IDEAFEST 2019 (Jurek Sikorski)


11:45am, Seven Principles for Winning IDEAFEST (Norbert Morawetz)


12:15pm, Panel with Past IDEAFEST Winners (moderated by Jurek Sikorski)


12:45pm, Finish and Refreshments


If you have any queries about IDEAFEST, including how to enter, please check our website here.

Contact Image

Contact Us

If you have any questions, please contact Jurek Sikorski by email at jurek.sikorski@henley.ac.uk or by phone on +44 (0)118 378 8188.