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IRC Seminar: Understanding the Value of Personal Data

Date: April 29th 2019

Lunch 12:30

Seminar: 13:00-14:00

Registration: Free

Location: Room 101, Henley Business School, Whiteknights Campus


In this talk we will explore how individuals value their personal data, A mixed methods programme of work has been undertaken to investigate the views of consumers and businesses to the value of personal data. The four phases of research entail an initial survey of over 300 participants to consider the willingness to pay to protect various data types; a series of workshops with consumers to ascertain qualitative data, a nationally-representative survey; and a series of industry workshops. This seminar will present the key results and findings of the project as well as provide suggested areas for future work.

The work presented is part of PETRAS, the UK Research Hub for Cyber Security of the Internet of Things, under the Valuing Personal Data project. The work presented is joint with Anya Skatova, Sinong Ma, Rebecca McDonald and Lucie Burgess.


Professor Carsten Maple is Director of Research in Cyber Security and Professor of Cyber Systems Engineering in the Cyber Security Centre at the University of Warwick, where he leads the GCHQ-EPSRC Academic Centre of Excellence in Cyber Security Research. He is the Privacy and Trust stream lead in PETRAS, the UK Research Hub for Cyber Security of the Internet of Things. Professor Maple has published over 200 peer-reviewed papers has provided evidence and advice to governments and organisations across the world, including being a high-level scientific advisor for cyber security to the European Commission. He is a member of various boards and expert groups.

Professor Maple is Principal or Co-Investigator on a number of projects in cyber security and is currently, or has recently been, funded by a range of sponsors including EPSRC, EU, DSTL, the South Korean Research Agency, Innovate UK and private companies.

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Event information
Date 28th April 2019
Time 12:00pm - 1:00pm
Venue Henley Business School, Whiteknights Campus
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