Specialisms
- Exploring the consumer-company relationship after negative publicity
Areas of Interest:
- Brand Crisis
- Reputation Management
- Consumer Behaviour
- Customer Relationship Management
- Relationship Marketing
Qualifications and Publications
BSc Business and Management (with Marketing), Brunel University, 2015 (2.1)
MSc Marketing Management, University of Surrey, 2017 (Distinction & Best Student Award)
Specialisms
- Exploring the consumer-company relationship after negative publicity