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Dr Anne Dibley

Associate Professor in Marketing

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Specialisms

  • Strategic Marketing, 
  • Brand positioning, 
  • Strategic business-to-business relationships, 
  • Customer experience, 
  • Customer journey mapping

Location

Greenlands Campus

Dr Anne Dibley has extensive academic and practitioner experience in the field of strategic marketing. Anne enjoys researching and analysing both business-to-business and business-to consumer marketing issues.

After graduating in Modern Languages (French and Spanish) from Cambridge in 1987, Anne gained several years experience working in the field of international marketing and branding. She was international brand manager for Conqueror business stationery, and then Project Director at The Added Value Company, a leading international marketing agency, where Anne worked on international brand strategy and brand positioning projects. Her clients ranged from Mars Petcare to PPP Healthcare.

Anne also gained an MBA from Cranfield School of Management. Anne’s PhD thesis explored the link between personal values and brand choices among children in the UK and Spain, using in-depth, qualitative research techniques. Her work gave rise to the publication of conference papers, and articles in practitioner magazines and academic journals.

She also conducts research for the Henley Centre for Customer Management (HCCM). Anne’s research projects for the HCCM include studies focusing on customer experience, corporate social responsibility, sustainability, and how to manage outsourcing relationships.

Anne was Programme Director for the MSc Strategic Marketing Leadership programme from 2010 - 2017; a programme delivered to international cohorts from Deutsche Telekom, ING Bank and Roche Products Ltd.

She is now Programme Area Director for the Flexible Executive and Executive MBA (Global) programmes.

Anne speaks French and Spanish, as well as basic Portuguese.

Reference: Rose, S. , Fandel, D., Saraeva, A. and Dibley, A. (2021) Sharing is the name of the game: exploring the role of social media communication practices on B2B customer relationships in the life sciences industry. Industrial Marketing Management, 93. pp. 52-62. ISSN 0019-8501 doi: https://doi.org/10.1016/j.indmarman.2020.12.013
Reference: Dibley, A. and Clark, M. , (2011) Enabling sustainability in a business-to-business context: how can suppliers enable and support their clients' sustainability initiatives most effectively? Report. Henley Centre for Customer Management
Reference: Dibley, A. and Clark, M. , (2011) How to implement best practice in strategic partnerships: an outsource supplier and client perspective. Report. Henley Centre for Customer Management
Reference: Dibley, A. and Clark, M. , (2009) Best practice in managing relationships with outsource partners: an outsource supplier and client perspective. Report. Henley Centre for Customer Management
Reference: Dibley, A. and Clark, M. , (2008) Corporate social responsibility: key issues and linkages with customer experience. Report. Henley Centre for Customer Management
Reference: Dibley, A. , (2017) Linking customer experience to business performance: a literature review. Report. Henley Centre for Customer Management
Reference: Dibley, A. , Yenicioglu, B. and Clark, M. , (2012) How collaborative innovation and co-creation can deliver value: a stakeholder approach. Report. Henley Centre for Customer Management
Reference: Harrington, T., Dibley, A. and Clark, M. , (2015) B2B customer experience factors: understanding the relationship with SME customers – interim report. Report. Henley Centre for Customer Management
Reference: Dibley, A. , Clark, M. and Myers, A. (2016) Emerging trends in customer management in a changing world. Journal of Emerging Trends in Marketing Management, 1 (2016). pp. 130-140. ISSN 2537-5865
Reference: Dibley, A. and Baker, S. (2001) Uncovering the links between brand choice and personal values among young British and Spanish girls. Journal of Consumer Behaviour, 1 (1). pp. 77-93. ISSN 1479-1838 doi: https://doi.org/10.1002/cb.55

Strategic marketing

The module is designed to answer the question: ‘How can an organisation derive value from a marketplace?’ It enables practising managers to understand the underlying theoretical perspectives of the strategic...

Module code: MNM2STM