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Dr Anne Dibley

Associate Professor in Marketing

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  • Strategic Marketing, 
  • Brand positioning, 
  • Strategic business-to-business relationships, 
  • Customer experience, 
  • Customer journey mapping


Greenlands Campus

Dr Anne Dibley has extensive academic and practitioner experience in the field of strategic marketing. Anne enjoys researching and analysing both business-to-business and business-to consumer marketing issues.

After graduating in Modern Languages (French and Spanish) from Cambridge in 1987, Anne gained several years experience working in the field of international marketing and branding. She was international brand manager for Conqueror business stationery, and then Project Director at The Added Value Company, a leading international marketing agency, where Anne worked on international brand strategy and brand positioning projects. Her clients ranged from Mars Petcare to PPP Healthcare.

Anne also gained an MBA from Cranfield School of Management. Anne’s PhD thesis explored the link between personal values and brand choices among children in the UK and Spain, using in-depth, qualitative research techniques. Her work gave rise to the publication of conference papers, and articles in practitioner magazines and academic journals.

She also conducts research for the Henley Centre for Customer Management (HCCM). Anne’s research projects for the HCCM include studies focusing on customer experience, corporate social responsibility, sustainability, and how to manage outsourcing relationships.

Anne was Programme Director for the MSc Strategic Marketing Leadership programme from 2010 - 2017; a programme delivered to international cohorts from Deutsche Telekom, ING Bank and Roche Products Ltd.

She is now Programme Area Director for the Flexible Executive and Executive MBA (Global) programmes.

Anne speaks French and Spanish, as well as basic Portuguese.