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Dr Calvin Wan

Associate Professor in Marketing

Calvin Wan 0366

Specialisms

  • Pro-environmental behaviour, 
  • Sustainable Marketing, 
  • Consumer Wellbeing, 
  • Digital Technologies for Social Good

Location

228, Henley Business School, Whiteknights

Dr Calvin Wan is an associate professor in marketing at the Henley Business School. His research interests include pro-environmental behaviours, consumer wellbeing and digital marketing for social good.

Calvin joined Henley Business School in 2024. Prior to this, he held academic positions at Heriot-Watt University, Nottingham Trent University, and The Hong Kong Polytechnic University. With a diverse academic background, he has taught a broad spectrum of marketing modules. His research focuses on pro-environmental behaviours, consumer wellbeing, and digital marketing for social good, and has been published in peer-reviewed academic journals. He has also successfully secured competitive research grants across these areas of interest.