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Dr Calvin Wan

Associate Professor in Marketing

Calvin Wan 0366

Specialisms

  • Pro-environmental behaviour, 
  • Sustainable Marketing, 
  • Consumer Wellbeing, 
  • Digital Technologies for Social Good

Location

228, Henley Business School, Whiteknights

Dr Calvin Wan is an associate professor in marketing at the Henley Business School. His research interests include pro-environmental behaviours, consumer wellbeing and digital marketing for social good.

Calvin joined Henley Business School in 2024. Prior to this, he held academic positions at Heriot-Watt University, Nottingham Trent University, and The Hong Kong Polytechnic University. With a diverse academic background, he has taught a broad spectrum of marketing modules. His research focuses on pro-environmental behaviours, consumer wellbeing, and digital marketing for social good, and has been published in peer-reviewed academic journals. He has also successfully secured competitive research grants across these areas of interest.

Reference: Ng, P. M. L., Chan, J. K. Y., Lit, K. K., Cheung, C. T. Y., Lau, M. M., Wan, C. and Choy, E. T. K. (2025) The impact of social media exposure and online peer networks on green purchase behavior. Computers in Human Behavior, 165. 108517. ISSN 1873-7692 doi: 10.1016/j.chb.2024.108517
Henley faculty authors:
Dr Calvin Wan
Reference: Wong, P., Leung, W. K.S., Vanharanta, M. and Wan, C. (2025) Consumer adoption of cryptocurrencies as a precursor to a decentralized financial system: a push-pull-mooring model. International Journal of Bank Marketing. ISSN 0265-2323 doi: 10.1108/IJBM-07-2024-0411
Henley faculty authors:
Dr Calvin Wan
Reference: Wan, C. , Ng, P. M. L., Cheung, C. T. Y., Lit, K. K. and Lau, M. M. (2025) Is more immersive always better? VR CAVE vs. desktop VR for shaping tourists’ attitudes and sustainable VR tourism intentions. Journal of Hospitality and Tourism Technology. ISSN 1757-9880 doi: 10.1108/JHTT-05-2024-0305
Henley faculty authors:
Dr Calvin Wan
Reference: Wan, C. , Lee, D., Tai Ming, W. and Banerjee, R. (2025) Tourists’ local food consumption: travel experience, responsible tourism, or both? Sustainable Futures, 9. 100663. ISSN 2666-1888 doi: 10.1016/j.sftr.2025.100663
Henley faculty authors:
Dr Calvin Wan
Reference: Leung, T. C. H., Lee, D., Wan, C. and Rundle-Thiele, S. (2025) A systematic review of marketing interventions in reducing consumer plate waste. Journal of Consumer Marketing. ISSN 0736-3761 doi: 10.1108/JCM-06-2024-6958
Henley faculty authors:
Dr Calvin Wan
Reference: Wong, P. and Wan, C. (2024) Exploring the moderating effects of incidental emotions on rewards for encouraging hotel guests’ towel reuse behavior. Environment and Behavior. ISSN 1552-390X doi: 10.1177/00139165241298063
Henley faculty authors:
Dr Calvin Wan
Reference: Wut, T. M., Lee, D. and Wan, C. (2024) Personal or social? The role of fear of missing out in poverty alleviation tourism. International Journal of Tourism Research, 26 (5). e2776. ISSN 1522-1970 doi: 10.1002/jtr.2776
Henley faculty authors:
Dr Calvin Wan

Developing and building collaborative relationships

As the third and final of three Managing People modules, this module investigates developing and building collaborative relationships from a strategic perspective. The focus is on enabling learners to develop...

Module code: Internal MNM3DBC